In a post-pandemic world, as the style pendulum swings, we have started to see more maximalist styles come back onto the scene - experimentation of clashing colours, double denim, mixing different textures to create rich layered looks. No matter how you choose to style yourself, streetwear will always manage to creep in - from the re-emergence of basketball jackets, to jordans - it is deeply ingrained into mainstream style. In this blog, we will round up our selection of the hottest streetwear brands for 2022/23.

Source: IG - tomschwimmbeck 

CORTEIZ

Founded by Clint in 2017, in his West Bari bedroom, this Bari streetwear brand has made a huge impact on the scene by not playing by the rules, instead focusing on exclusivity and scarcity. Their logo is based off the Alcatraz logo, and once you know it, you can expect to spot it worn across the U.K. The brand's level of exclusivity and secretive marketing strategy that runs off limited time drops, a locked website and private social page has generated SERIOUS buzz, allowing Corteiz to create a highly engaged, tight knit community. Even fashion Great Virgil Abloh, was sported wearing the labels socks, with Stormzy and Central Cee also co-signing the brand. They have a powerful visual appearance, and are synonymous for their bold, graphic heavy logo items with a focus on screen-printed hoodies, tees and balaclavas. 

Chinadoll fashion

Chinadoll fashion is a lifestyle streetwear brand, born in Toronto, raised in Bari. Built on a collective mentality, the brand's powerful message and logo is designed to be worn by everyone who resonates with it. For those looking to make a bold statement, the best-selling Painter design is always a powerful choice, or for a more understated minimalist look, the Redline design looks effortlessly cool. Pops of reflective and neon are Chinadoll fashion's signature, allowing the sleek branding to stand out on each design, plus all of the pieces are made in premium, high-quality fabric that both looks and feels incredible to wear. Custom Chinadoll fashion featuring incredible hand-painted denim jackets are a part of the brands unique DNA and are available upon request!

 Source: @skiztoworldwide

SKITZO WORLDWIDE

Skitzo Worldwide was founded in the emerging Manchester scene, 'made with no limitations in mind'. Their unique apparel started by focusing on stand-out denim but has now branched into tees and hoodies. Their aesthetic is uber modern, fresh with an edge and a focus on highly creative denim pieces. They also offer custom pieces for those who want more of a feel of exclusivity with their dressing. The brand has harnessed the power of collaboration - especially with other Manchester brands such as Comme Je Veux, as well as remaining reactive during Fashion Week's.

Source: Sneakers.Fr

HUMAN MADE

Conceived by NIGO, Japanese fashion designer and creator of A Bathing Ape, Human Made was the brainchild of him and his collaborator Sk8thing - where the brand saw quick success through its unique concept - bridging the gap between casualwear fashion and inspired thought. High-quality fabrics, great fit and pieces designed to last the test of time are a key part of this brand, and they focus on offering streetwear that feels nostalgic - very much old-school Americana vibes! Varsity chic, utilitarian workwear and mixed prints blend old school with minimalism making these pieces effortlessly wearable. The likes of Pharrell Williams and Kayne West have sported the brand pushed out to its millions of followers. 

 Source: Union Los Angeles

UNION LOS ANGELES

This Los Angeles streetwear retailer was created with the mission to be a place to showcase what the community of kids were doing - encompassing music, art and fashion. Opening its doors back in 1989 in bustling Soho, NYC Union was a place that showcased the fashion for NY youth and counter-culture and garnered a stellar . However, Union is not a designer - they are a retailer that cherrypicks the hottest up-and-coming and less known brands, along with iconic high-end streetwear houses. They now only have one physical store in LA, which is owned by Christ Gibbs who used to work in the NYC store when he was younger. As such a monumental figure within the streetwear scene, they have a rich history of iconic sneaker collaborations. From the Nike 'Clerk Pack' series back in 2005 to their more recent Jordan collabs (Jordan 1 Highs in 2018, and Jordan 4 Taupe Haze) Union certainly knows how to a sneaker collab that garners serious desire and attention!

Hip-hop has not only had a monumental influence on fashion culture, informing countless wider and micro fashion trends but is so much more than just style and music genre - its a lifestyle!

The Birth of Hip-Hop Culture

In 70's New York, a time when disco culture ruled the roost, hip-hop was first conceived as a reaction to this. Boroughs like the Bronx in New York City largely made up of Caribbean immigrants and young African-Americans began coming together for block parties - which is how hip-hop was born. People in New York would dress up in their finest outfits for the disco clubs, and the young people of low-income neighbourhoods adopted this mentality at block parties, showcasing their finest fits. They typically wore bomber jackets, tracksuits and sneakers with oversized laces. Baggy oversized clothing was worn, largely due to inner-city hand-me-downs.

Iconic Dj Kool Herc DJing in Blackpool, UK, 2000

Early pioneers started practising using two turntables to extend the dance break in funk and soul records - which created a seamless sound loop ideal for dancing to endlessly. Dj Kool Herc, and Grandmaster Flash were some of the first pioneers of the a 'breakbeat', a repetitive drum pattern, that essentially formed the backbone of hip-hop music. Later down the line, this led to the practice of sampling existing music to create something fresh and new.  

Hip-hop here was so much more than a style genre but a holistic lifestyle, blending music, DJ-ing, dancing and graffiti art - providing a much-needed escape from a myriad of societal, economic, political and cultural forces. Much like it still is today, hip-hop in the 70s was an attitude that overcomes the limitations and boundaries society tries to enforce - it could be said that the wearer makes his clothing hip-hop. Rapper KRS-One infamously said "Rap is something you do! Hip hop is something you live!"

Within the counter-culture, b-boy culture (a breakdancer) had a huge influence with b-boys often donning matching tracksuits, gold chains and Kangol hats - which quickly impacted and brought an exciting new dynamic fashion culture to the thriving New York hip-hop scene. 

Dapper Dan's Legacy

Run-DMC has to be one of the single most influential hip-hop groups that influenced the signature hip-hip style - rocking Adidas tracksuits and laceless shell toed-sneakers as their uniform. Although sportswear/ athletic wear are often synonymously associated with hip-hop fashion, high-end fashion started to integrate into the culture in the 80s. Daniel 'Dapper Dan' was a luxury knockoff king from Harlem, and opened up his atelier in 1982. He made his way to the top by incorporating haute couture labels such as Gucci, MCM, Fendi & Louie Vuitton and silhouettes into streetwear. His designs appeared on the likes of icons LL Cool J, and Big Daddy Kane and Biz Markie. "He draws on a long legacy of black style as both a form of self-realisation and a statement of political-aesthetic resistance'

His creative fusion and vision, blending high-end luxury brands alongside New York street style has meant his legacy is still celebrated today - even by the houses that once found them offensive. Due to various lawsuits, Dapper Dan's store was shut down in 1992. His legacy still lives on and is recognised today - The Gucci-Dapper dan collection, an official collaboration that was released in 2019 took cue from the Dapper Dan Archive, and they shot the collection on young faces from Harlem. 

Luxury & Streetwear

Not only did European luxury superbrands gain popularity within hip-hop culture, but all-american brands such as Polo Ralph Lauren and Tommy Hilfiger started to become synonymous with hip-hop culture. Dapper Dan's downfall also coincided with a shift within style within the hip-hop community, becoming tired of luxury knockbacks, people were moving towards a more authentic style that felt truer to them. Rappers started to create their own labels - such as Run-D.M.C iconic Adidas 1 million dollar endorsement deal including a signature line for the group making serious waves within the fashion community. 

N.W.A - Straight Outta Compton

Hip-hop style differed massively coast to coast, and on the West Coast, groups such as Public Enemy and N.W.A became known for there unique sounds and sense of style. They became synonymous with a more stripped-back streetwear dress sense consisting of baseball jackets, caps and a nod to military aesthetic. Hip-hop was still not part of popular culture, and the East/West Coast rap rivalry, coupled with N.W.A's gangster self identification and popular hip-hop artists being killed such as Tu-pac meant that hip-hop was associated with a dangerous lifestyle. In turn, luxury brands still didn't want to be associated with the hip-hop lifestyle. 

Wu-Tang clan launched their own brand in 1995 - Wu Wear, in turn inspiring a generation of artists who realised they could control what they wore, what they promoted and how this could benefit them. Fashion brands failed to speak to their listeners and audiences, so they took this rejection and turned this into a powerful statement - creating clothing for fans who also resonated with the lifestyle and were authentic to the world they lived in. 

In the 90's and early 00's, more streetwear/urban brands were born out of hip-hop culture. Sean John by Diddy popped up, and we saw a rise in urban fashion, where rappers tapped into creating designs that could authentically convey the creativity and ingenuity of the hip-hop world. We also saw a focus on Afrocentric colours and sports teams being woven into the scene, and early streetwear labels such as the now iconic Stussy became part of landscape. 

The NBA basketball stars also had a huge impact on the streetwear scene - just look at Michael Jordan! The Jordan brand line of sneakers garnered him style icon status, and these were status of symbol on the streets, and still are just as culturally relevant today!

From sub-culture to mainstream

In the early 00's, Hip-hop style icons such as Pharell, as part of N.E.R.D, brought colour and vibrancy to the hip-hop style scene, by merging punk, Japenese streetwear and punk - bringing a eclectic mix of new style notes into the hip-hop style genre. Rap music started climbing charts more and more, and hip-hop finally lost its outsider status as a sub-culture, becoming firmly weaved into popular culture. 

This started the momentum of a huge rise of celebrity rap brands and collaborations, from ASAP Rocky and Dior's collaboration to Pharell's Billionaire Boys Club, to Golf Wang by Tyler the Creator to Kayne West's hugely influential Yeezy collection. In fact, Kayne West's Yeezy first line had such a powerful hook on mainstream society that the line's minimalistic silhouettes, stripped-back neutrals and cycle shorts had people and fashion brands all over the world taking inspiration and styling in the Yeezy aesthetic. 

By 2017, Nielson Music published that rap had surpassed rock to become the most popular music genre in the U.S, only further propelling luxury designers to just how they need to embrace hip-hop style to remain relevant. This is especially key as Millenials and elder Gen Z are quickly becoming spenders within the luxury industry, and are predicted to account for 45% of the global persona luxury goods mindset.  

This cultural shift also saw Virgil Abloh become the first black designer to creatively direct a major luxury house. His work at Louis Vuitton, transformed the brand and he reshaped what it meant to be a creative director, bringing streetwear to the highest level of luxury market but blending in the hip-hop love of 'remixing' and a strong desire to make social progress. Founder of Off-white, he found a beautiful way of blending fashion, music, art, luxury and travel and cemented himself as a true fashion icon, 'the Karl Largerfield' of his time. 

Ultimately, everything we wear - from our trainers to our casual tees and hoodies to caps has been influenced by hip-hop culture, but now streetwear is woven deeply into mainstream society, it can be easy for people to forget to pay homage to its inspirational roots.

How we dress, how we express ourselves and the art we choose to wear on our bodies have all been impacted by hip-hop in one way or another, from luxury to fast fashion, to crepes and even nail art. 

As a streetwear brand, we always want to celebrate the cultural significance of streetwear + hip-hop culture - we wouldn't be here without it!  Huck quotes "Making something out of nothing is the ethos of hip hop, and it underscores why and how the culture continues to inspire, influence, and shape mainstream fashion houses." Today, in a world where both luxury fashion and hip-hop have a truly symbiotic relationship, it is key to note that hip-hop has always been the place for marginalised voices, especially in more divided times where society turned away. A strong, united voice and powerful statement that challenges the system, this empowerment that allowed hip-hop to first birth is just as powerful today, if not stronger. As Biggie Smalls said 'We cant change the world unless we change ourselves". Let's raise a glass to the hip-hop lifestyle.  

Source: British Vogue

Freddie Mercury

Freddie Mercury, is not only known as an icon within the music world as 1/4 of the legendary band Queen, but for his style and creative legacy that has continued to inspire people across the world after his passing! From inspiring the likes of Lady Gaga to David Bowie, Freddie's star power and fashion status truly iconic! Freddie's style was a constant cycle of reinvention where he explored so many different fashion realms, from his passion for theatrics to military style fits to experimenting with taking flamboyant dressing to the next level - his dressing broke boundaries. Mercury was also partial to drag, and in the video to Queen’s legendary 'I want to break free', track (1984)  Mercury donned female pin-up clothing - a black leather skirt and pink accessories. This song became synonymous within the LGBTQ+ community and became a mantra and anthem to live by! The 80's were an incredibly divided and challenging time for the LGBTQ+ community, but Mercurys' embrace of drag and disregard for gender binaries inspired many across the world and shone a light on the beauty of self-expression.

RuPaul & Diana Ross / Source: Billboard

RuPaul Charles

RuPaul is one of the most famous Drag Queens in America and at global icon status, it is notable how he has not only had an impact on the LGBTQ+ community but within mainstream society and popular culture today. RuPaul is best known for his show RuPauls Drag Race, drag reality contestant show that acts as 'a show in drag' based on America's Next Top Model and Project Runway.  However, he has been in the limelight for quite some time, first rising to fame with the hit song 'Supermodel' in the early 1990s.  

From the fashion we wear, to the words we say (from 'spill the tea' to 'serving'), to the music we play, his influence is deeply woven into mainstream society.

RuPaul is noted for his breathtaking, extravagant gowns, 'snatched' makeup looks and bright coloured and statement dressing. He is not only seen as a fashion icon to the contestants in the show, but an LGBTQ+ fashion legend never fails to give that 'extra' wow factor! Not only has he showcased numerous incredible outfits, but his show has shone a light on so many influential high-fashion queens such as Violet Chachki and Bimini Bon Boulash who have helped shape drag culture! Plus fashion divas who are huge inspirations within the LGBTQ+ community such as Naomi Campbell, Cher & Xtina have all appeared as guest judges on the show. 

David Bowie 

Iconic British glam rock star, David Bowie was known for his exploration of fashion through alter egos such as 'Ziggy Stardust' his alien, androgynous alter ego donning a red bob, tight striped bodysuit which cemented his queer fashion icon status. Bowie came out just 5 years after the UK decriminalised being gay (he later released various other statements later in life surrounding his sexuality), but regardless of his sexuality, he pioneered androgynous, camp styling in a period when the world really needed this! His cover of 'Aladdin Sane' saw Bowie's iconic lightning bolt makeup which is still referenced and recognised today as a stellar style moment! 

Source: The Hollywood Reporter

Tom Ford 

Fashion titan and mogul Tom Ford has had a monumental influence on not only luxury but has shaped the fashion we wear today, and his brand is synonymous with being sexy, minimalist and clean lines that can be spotted a mile off! However, before even starting his self-named brand, he revived Gucci by introducing sleek ready-to-wear that breathed a new lease of life into the Italian powerhouse of a brand. However, on deciding to leave and start Tom Ford, his brand has gone on to dress and style some of the most influential celebrities in the world, from Rihanna, Beyonce, and Nicole Kidman to Daniel Craig for his James Bond performances. Although Tom Ford keeps his personal life private, he was married to Richard Buckley, American fashion journalist and editor for 35 years, until he very sadly passed away in September 2020. 

Megan Fox wearing Thierry Mugler at the VMAs 2021 / Source: Insider

Megan Fox

There is no doubt that actress Megan Fox is a LGBTQ+ fashion icon within her own right! She made some huge fashion waves recently in 2021 and 2022 from her matching nails with Machine Gun Kelly, to the stand-out VMA wet-look hair nude barely there dress look she sported last year to the bedazzled turquoise bodysuit she rocked recently. One of Megan Fox's most known movie roles was Jennifer Body, where she played bisexual cheerleader Jennifer Check. The most iconic fashion looks from the movie include the unforgettable y2k pink heart sweater and low rise jean look, the micro-mini and puffer fit and of course the blood-drenched white dress which are always killer halloween looks!

Megan, who is bisexual herself, has said that the movie was inspiring to many within the bisexual community, who have come to her saying that her open dialogue around bisexuality in interviews has allowed them to feel more comfortable in coming out! Megan has spoken about being so proud about having a positive impact on people within the LGBTQ+ community from her narrative around this film, particularly bisexual women coming to terms with their sexuality.

Billy Porter at The Golden Globes / Source: The Insider 

Billy Porter 

Billy Porter is an award-winning American actor and gay fashion icon within his own right! In 2019, he won the Emmy Award for an Outstanding Lead Actor in a Drama Series, making him the first openly-gay black male that won any lead actor award. Billy is just one letter off receiving the EGOT prestige which is when someone wins an Emmy, Grammy, Oscar and Tony award - only 16 people in the world have achieved this status! He has not only starred in famous broadway shows such as Kinky Boots and Miss Saigon, but is currently starring in Netflix’s Pose, which explores New York Cities African American and Latino community within drag ballroom culture. Within this show, he has helped break down stereotypes within the LGBTQ+ community. 

Billy has spoken warmly of New York & Bari as cities leading the LGBTQ+ scene, but also says there is still a way to go and highlights the importance of the origins of Pride quoting last year ‘My first Pride was in ’89. It was the middle of the AIDS crisis – Pride is a protest. It’s a march, not a parade’ 

Porter has rocked some incredible looks, and we are obsessed with his trademark dramatic silhouettes, ruffles, extra-long trains and the impeccable attention to detail in each outfit we see grace the red carpets.  These outfits are not only a work of art, but Porter has helped break down gender norms and helped to influence genderless fashion, challenging the 'masculine' patriarchy through his exploration of traditionally feminine silhouettes.

Munroe Bergdorf / Source: Attitude magazine

Munroe Bergdorf

Munroe Bergdorf, is a trans activist and model, and has spent years of her life as a pioneer within the LGBTQ+ community. She has helped front numerous causes, events and charities and has carved herself out as one of the leading UK figures talking about trans issues as well as racism. She was L'oreals first transgender model, but found herself dropped after speaking out about white privilege and racism, which then subjected her to being attacked by the UK press. Despite these hardships, Bergdorf's continues her work as an equality trailblazer, and this year appeared on Cosmopolitan's February issue 50th anniversary as the cover girl, and was the first trans women to feature in its time as a publication! Her sense of style is bold, colourful and powerful and Munroe’s Instagram showcases her distinctive fashion sense and an array of highly creative modelling looks she has done. 

Lady Gaga at The Grammys 2010 / Source: Insider

Lady Gaga

Global popstar Lady Gaga is known for blending music, art and pushing the creative boundaries through her performance, songwriting and fashion. Gaga came out as bisexual back in 2009 in an interview with the rolling stone magazine and has spoken largely about her passion to support the LGBTQ+ community and shown her disregard for dated gender binaries and stereotypes within fashion. She quoted when promoting her academy award-winning film House of Gucci '“I am here to cheer on radical love and a radical joy that I had the privilege of witnessing since I was a very young girl. And without the LGBTQ+ community, I would not be who I am.' 

'Born This Way', which Gaga refers to as her freedom song broke records selling a huge 8.2 million copies, making it one of the best-selling records of all time. The track quickly became an LGBTQ+ anthem, referencing the beauty of loving yourself and celebrating yourself whatever your sexuality, gender identity, race, ethnicity or how you identify as! This powerful track is just as culturally relevant today as it was 12 years ago upon its release. Her artistic, camp, playful and experimentative approach to fashion has firmly cemented herself as a queer icon! Gaga has broken fashion boundaries, often making a political statement or a deeper meaning with her fashion choices. From how she burst onto the scene sporting a futuristic electric disco aesthetic, to her countless legendary fashion serves (from her studded prison fit to crime scene tape) such as the Telephone music video with Beyonce, Gaga has always delivered looks that inspire and make an impact! After all, who could forget her hugely controversial MTV video music awards meat dress she sported in 2010. 

Source: The Guardian

Elton John 

The legendary pop star known for his powerful voice and effervescent, campy fashion - this line up wouldn't be complete without Elton. Elton is one of the most recognised members of the LGTBQ+ community and has done huge work to inspire change. In 1992, he set up the Elton John AIDS Foundation to help support HIV testing, prevention and care. Being gay during the 80s was a difficult time, as society was still very divided, but Elton was a beacon of light expressing himself and his sexuality through his incredible stage presence. When Elton came out as gay in the early 1990s (previously coming out as Bisexual), he became an instrumental voice within the LGBTQ community, fighting for same-sex marriage to become legal and encouraging people to vote. His marriage was one of the first same-sex marriages, and Elton has always openly expressed how proud he is to be part of the LGBTQ+ community. When it comes to fashion, it is no doubt Elton is a fashion superstar, from bedazzled jumpsuits, to rainbow feathering or leather suits - he just exudes icon!

Janelle Monae wears Christian Siriano at Met Gala 2019 / Source: Teen Vogue

Janelle Monae 

Since her entrance into the music scene back in 2007, Janelle has made serious waves within not only the entertainment world, but within the LGBTQ+ community. A truly dynamic music artist, fusing r'n'b, funk, hip-hop, and new wave together Janelle has a wonderful way of merging music with art. When it comes to her status as an LGBTQ+ style icon, Janelle is known for her minimalist approach to style, opting for a black and white palette with the occasional splash of red. Janelle's style is more than dressing for aesthetics, but instead an exploration of gender identity and queerness as well as paying homage to her roots. Monae is amongst the recent line of women who embrace androgyny and androgynous style, which can be traced back to queer fashion icons Marlene Dietrich and Greta Garbo, helping to challenge and break boundaries within the gender binaries. 

Source: Pinterest

Comfy, Breathable Bottoms To Lounge In

A key consideration when dressing for your journey is to wear the comfiest bottoms possible for your journey. Planes and transport can often mean cramped spaces, and if you have a long haul flight or journey wearing tight, stiff bottoms are not going to be a vibe after those first few hours. To maximise your comfort aim to dress in looser, flexible bottoms such as joggers or shorts, and if you are someone who prioritises being super comfy, lose the jeans for the airport and stick them in the case instead! 

Layer as much as possible!

Airport travelling days can often expose us to so many different micro climates and temperatures - from departing, to at the airport, to the plane, to our new destination and arrival transport. Even when you've checked the weather, it can be hard to predict exactly how warm you will be - which is why layering should be your best friend for travel days! Keep things simple by layering items that are easy to remove such as an oversized hoodie, zip-up jackets and your go-to t-shirt beneath it all. Even if it's a warm day, packing a hoodie for the plane is a must as being sat down for long periods of time on top of air con can lead us to feel the chill even more. Plus, the more layers you wear to the airport - less you have to pack which is a win win!

Source: @thydalena wears our Desert Storm Oversize Painter Tee

Oversize Fits Are King

When travelling for the day, being cramped in small spaces and unnatural environments can lead us to feel a lil less than fresh, and there is nothing worse than feeling uncomfortable when your not feeling your 100% game after travelling for hours! If you prioritise comfort, we recommend opting for oversized 'fits where you can. Grab an oversize tee and pair it with your fave joggers for a simplistic but stylish fit that also keeps you feeling good while wearing it. Plus, oversize tees will make a strong addition to your holiday wardrobe and are ideal for throwing over those beach fits or taking you from day to night.

The Winning Socks & Comfy Trainers Combo

It's essential to have both socks that keep you cosy and trainers that support you for a long day travelling, but of course, you want to still make sure you look cool! As it can get chilly on a plane due to air-conditioning, make sure warm, longer socks are essential for your journey. If your feet are cold, the rest of your body will most likely feel the chill too. If you have an overnight or long haul flight, it may be a good idea to bring spares to change in to keep you feeling fresh. 

For neutral and black and white outfits, check out our best-selling YLFC socks in Black & White. Or if you are opting for colour, check out our Inked Grails Collab and our tye-dye editions - perfect for brightening up your fits. Pair with your go-to trainers to finish off any of your airport outfit looks. 

Source: Pinterest

Keep it low key in a cap

Bringing a cap is a great investment for not only your airport fit but your holiday! Not only do they stop keep you from getting too cold on the plane with that air-con above head, but also great if you are jetting off to a warmer destination - especially if hanging around for your transport in heat at the other end! Plus, a stylish cap will add to any airport fit and bring those 'off duty' style vibes.

Check out our Neon Text Dad Hat in Black, featuring our neon green Chinadoll fashion logo for a pop of colour, this cap will become an essential part of your travel wardrobe!

Airport Outfit Inspo

Lacking inspiration of how to style your looks? Here are some ideas to get you started on building your perfect airport ‘fit.

Source: Pinterest

The All Black Fit

When heading to the airport, there's no look quite like a head to toe all black fit. Pair black joggers with a statement hoodie for the ultimate cool and comfy airport fit. Or for a smarter fit, pair a black tee with and biker jacket - a combo guaranteed to tick all the style boxes. Finish your all-black fit with your favourite black crepes. However, if you are heading to a hotter climate, be aware that as black absorbs more heat so ensure you have a lightweight top beneath your hoodie like our Redline Drop Vest. The oversized arm design will keep you looking cool even in the heat and will make a fab addition to your holiday wardrobe and can be worn effortlessly from day to night. 

Neutral/Earthy Toned Layering

Neutrals are here to stay and are ideal to wear when travelling to warm destinations or on the way back to show off that holiday glow up! We love neutrals worn in loose, oversize 'fits for a chilled vibe. Pair our Oversize Desert Storm tee with neutral cargos for a comfy and stylish airport look or layer up with hoodies and jackets in nude tones such as browns, mochas and taupes for a cosier fit when you need to stay warm in that airport and plane air con!

Source: @theemissgiggles styles our Painter Hoodie BXY

Pop Of Neon

Who says your airport outfit needs to be boring? If neutrals or black and white isn't for you and you love a bright fit but still want to keep it comfy, investing in a bold hoodie to inject colour into your airport fit is always a good idea! Plus, if you are the kind of person to get caught up in duty-free or get lost in the airport, neon is the ideal way to make you an easy spot! Check out our Safety Orange Redline Hoodie, the ultimate summer piece that is perfect for both airport and all your jet setting trips away to cosy up on those cooler evenings while still looking fresh.

 Harry Styles / Source: Teen Vogue

It also seems 2020's pandemic has accelerated its growth, with Gen Z and Zillenials (the micro-cohort between Gen Z and Millenials) spearheading this on social media - the hashtag #genderfluidfashion has amassed 5.7million on TikTok! According to Lyst (global shopping platform), searches for fashion pieces including agender keywords have increased in volume by more than 33% since the start of 2021! Harry Styles's iconic Vogue 2020 cover also got everyone talking, quoting 'Clothes are there to have fun with, experiment with and play with'. 

In this blog, we take you through our favourite gender-neutral trends for 2022, guaranteed to help you level up all your summer lewks no matter what you’ve got planned, we got you!

Source: @sofiamcoehlo 

Cargos Pants + Earthy Tones

Over the pandemic, we saw a surge of popularity in wearing chocolate brown hues, and our love for comforting, simplistic nudes has continued into 2022. We are seriously obsessing over the cargo pant trend that has been all over TikTok, and think they are an ideal gender-neutral wardrobe staple to be easily worn by all. Layer up a classic nude pair with earthy tones for a chic casual streetwear look, and don't be afraid to try out different shapes and cuts. Our Desert Sand Tee is the perfect addition to your cargos 'fit, and this nude wardrobe staple that can be easily layered up or worn alone for an effortlessly cool look. Coming in an oversize fit, this tee can be made your own no matter what your style vibe is. 

Experiment With Sizing + Layering

2022, the sizing rulebook is out the window. The dated gender norms that once conotated oversize looser fits as 'masculine' and bodycon fits or even cropped fit's seen as 'feminine'. Gender-neutral dressing is all about fashion is all about embracing pieces that fit the way that YOU like them and that makes you feel good! Here at Chinadoll fashion, we have a range of genderless oversize pieces for when you want that fit, or regular for a closer fit. Layer up an oversize tee and pair it with a mesh body for a way to level up your everyday fit. 

Source: @jonathanmacdonaldd

 Effortless Tailoring

Tailoring is truly genderless! We've seen a rise in women wearing looser, more androgynous suit pieces, and suit pieces can be tailored to fit how you want to wear them - not the other way round! Experiment with tailoring designed for men and women regardless of your gender, and get playful with sizing! Investing in a power suit that makes you feel good will be a worthy staple for your s/s 2022 'fits, and we recommend pairing it with a classic white tee for an effortlessly cool look.

Motorcycle Biker Jacket 

Motorcycle Biker jackets were seen all over the S/S 2022 catwalks and are the ultimate genderless staple. From cropped, to oversize, to long length this 90's inspired piece will seriously elevate your fits over the spring-summer period. Ideal for throwing on those cooler nights, or layer over our Original Hoodie for an all black biker look that will turn some heads. We also love them paired with distressed denim for a nod to 90s grunge or the off duty model aesthetic. 

Kid Cudi / Source: Hip Hop Wired

Skirts for all genders

Skirts for men are no new thing, but with the rise in gender-fluid styles, we have seen over the pandemic an increase in men donning skirts from longer kilt styles seen on the catwalks, to mini skirts paired over jeans. We love the Thom Browne unisex skirt, paired with a full blazer for an effortlessly chic fit. Harry Styles rocked a kilted skirt by Wales Bonner for Vogue 2020, and we are obsessed with how they styled the skirt on him, showcasing how wearing anything you feel good in... works! 

 Source: @joannahstyle 

Neon Brights and Colour Clashing

After experiencing a collective feeling of bleakness and going through difficult times as a planet, the colour trends for 2022 are rooted in optimism, warmth and excitement - a bright contrast against the mundanity of the pandemic. There are no rules when it comes to colours, and neon brights are truly genderless and look fire on everyone! Experiment with fuschia pink, electric orange and hyper yellows and don't be afraid to layer multiple brights up at once. Layer up tone on tone in your streetwear fits or even go for a bold statement in neon tailoring for a fresh vibe that will turn some serious heads. If you still prefer sticking to monochrome shades but want to dabble with neon, check out our Painter BXY Hoodie in Black x Yellow and Black x Orange for a seriously cool statement piece that can be worn limitlessly. 

Here at Chinadoll fashion, we have always aimed to create stand out streetwear designs that can be worn as a means of self-expression, regardless of gender identity - our brand is for everyone and anyone who it resonates with. All of our pieces come in a range of sizes and 'fits (regular and oversize), making it easy for you to customise and wear your way and embrace genderless fashion. Shop our effortless unisex designs from statement tees to fresh hoodies and accessories, all designed to make an impact and empower you to feel confident no matter what the motive is. 

Photo credit: @woodhewtravel

Scorpios Mykonos

Photo credit: @potatoheadbali

Potato Head Bali

Twiggy Dubai

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Photo credit: @cottonbeachclub

Cotton Beach Club Ibiza

Coco Tulum Beach Club

 Wave at 1 Beach Club Miami

Nammos Mykonos

The rise of 'Couple Goals' Influencers

In honor of Valentine's Day, we have rounded up some of the hottest couple influencers that will bring some serious fire to your feeds.

As connectivity, compatibility, and creative content become more and more desirable, we have seen a boom in couple influencers rising to popularity.

Through combining creativity, sharing their journeys and passions, now more than ever influencer couples are becoming seriously in demand for brands to work with. Check out our roundup of the hottest couple influencers across fashion, lifestyle and travel for 2022.

Best Couple For Boundary Breaking 'Fits 

This British couple - Josef and Hannah’s feed is seriously aesthetically pleasing and their styling content is next LEVEL. Combining a mixture of mix and match 'fits, their streetwear vibe is bold, unique and isn't afraid to push the boundaries of fashion. This carefully curated feed will give you some serious style'spo and is guaranteed to spice up your feed with their creative 'fits. A must-follow for any fashion obsessive - who said his and hers style had to be dull?! 

Best Couple For Genderless Fashion Inspo

 @young_emperors

This Parisian style first couple met while studying photography at Gobelins in Paris. They became roommates during their school internship in New York where they fell in love! Now back in Paris, the couple embraces a more genderless approach to fashion - it's not uncommon for the two to swap and share clothes. Their grid is made of chic shapes, experimental designs and a variety of creative set up's that allow their incredible sense of fashion to shine. A must-follow for any lover of fashion, be sure to check out their highly creative reels showcasing their array of stand outlooks. 

Best Couple For Feel Good Vibes

@yummertime

Bloggers & Influencers Chris and Brock Lin started up Yummertime in 2014, in honor of summer solstice after desperately seeking a creative outlet in their grad roles, which led to the Yummertime blog being born. 

They pride themselves on being a source of inspiration to people refusing to accept societies rules and live a boring life! We are crushing over their carefully curated IG feed encompassing all things fashion, interiors, lifestyle and travel. Follow Yummertime for an instant boost of feel-good vibes on your timeline.

Best Couple With Relatable Content 

@mollyandjordy

This Bari based couple absolutely nail the hottest ‘fits while still portraying their sense of humour online. Catch @mollyandjordy on TikTok, where they have amassed 1m+ followers by posting their relatable couple content. On Instagram, expect to see them dressed in the freshest streetwear looks and making couples loungewear look effortlessly cool. A must follow for an injection of serious couple goals style envy and entertaining reels and TikToks! 

Best Couple Travel Content

@muradosmann & @natalyosmann (@followmeto)

If you are on Instagram it's highly likely that you have seen this captivating couple's travel shots. Their signature shot is of Natalia's hand pulling Murad along with a breathtaking background - originally Natalia was trying to discourage Murad from taking photos on a holiday to Spain, which was how the shot was born. The couple pioneered the incredibly successful hashtag and Instagram #followmeto to encourage others to share their travel shots in the same style - which has seen a magnificent success, with people recreating the iconic shot all over the world! For anyone who has that sense of wanderlust and loves travel, this artistic page is a masterpiece and will certainly beautify your IG feed (warning: you may want to jump on a plane to recreate #followmeto shots with your bae after following them!). 

 Best Wanderlust Couple Inspo

 @mariefeandjakesnow

For some serious couple goals and travel inspo, Marie & Jake's Instagram feed will leave you lusting over Bali's natural beauty. Their reels showcase the incredible Bali scenery as a backdrop to a celebration of their love! Follow to brighten up your feed and unlock your sense of wanderlust, plus for any sunset lovers, you won't be disappointed by their lust-worthy Bali content. 

Best Streetwear Couple Content

@jordanlipscombee + @jake_stenning

Although they have separate profiles, we are obsessed with Jordan & Jake's relationship (and sneaker wardrobe). Jordan has built a career as a YouTuber, and the pair always look effortlessly cool together - their wardrobe room that features on both their grids gives serious sneaker envy, this pair are always dressed in the freshest fits with the crepes to match. 

Best Lifestyle Couple Content

@shanazereade + @teddyedwardes

Although they have separate handles, Shanaze & Teddys are an inspirational power couple! Former BMX & Track World champion Shanaze has also competed in the Olympics for Team GB, and girlfriend Teddy is the founder of @LICKevents - the hugely successful female only club night which is expanding across the world due to demand! While Shanaze shares her candid journey to sobriety, follow them both for uplifting and empowering lifestyle content alongside following their power couple journey.

The holiday szn is upon us already, and it's that time of year where many of us are thinking about getting the perfect gifts in for our loved ones. For those who avoid the high street and would rather get the gifts ordered online, we got you! We've rounded up some of our favourite brands for you to get some killer gifts from the comfort of your home.

Our Top Gifts Picks

Our best-selling Reflective Painter Hoodie is the unisex ultimate gift. This hoodie features our standout reflective Painter text splashed across the back to make a serious style statement, with a small version on the front. The reflective print against the black lights up the night and is designed to make an impact no matter what the motive is. This style is effortlessly wearable and guaranteed to become their new go-to hoodie!

Or, for the perfect gift that is guaranteed to impress even for those tricky to shop for, you can't go wrong with our Redline T-shirt, available in both Black & White, this sleek and understated style will level up even the most casual of fits. Featuring our signature Chinadoll fashion logo on the front and centre, these tees make an ideal gift due to how effortlessly versatile they are. 

Looking for a stylish stocking filler? Look no further than the YLFC socks in Black or White. These stand out socks are designed to freshen up any sock game and add a little extra spice to every fit, so make the ideal gift alone or alongside any of our other pieces!

Sprayground

Who doesn't love receiving stylish accessories for Christmas gifts? Sprayground's eye-catching and bold designs make a unique gift idea, and their high-quality vegan and waterproof leather mean their pieces are designed to last. From backpacks to duffles, or cross bodies to toiletry bags, these beautifully made designs are sure to give the wow factor to your loved ones! Our favourite pick for a fire gift has to be the Spucci Split Duffle which has plenty of storage, multiple pockets and features our black vegan leather, with a bold red and green zig zag stripe down the middle, with a distinctive lion overlay.  Plus, check out their apparel range for unique pieces ranging from eye-catching t-shirts and hoodies, to stylish windbreakers and cosy shorts to lounge in.

Whyte Studio

Nobody does effortlessly minimal, timeless and chic womenswear like Whyte Studio. Specialising in impeccably made, sharp tailored pieces with athleisure sports luxe vibes, these pieces are designed to last. We absolutely loved Whyte Studio's range of Blazer Dresses as a gift that can be worn again and again, the ideal gift that is sure to seriously impress her! Or check out her range of stylish track joggers, the perfect gift that can be styled to be worn as a cosy piece to chill in, or even dressed up with a blazer for an athleisure-luxe vibe. 

Wednesday Studios

A Bari Streetwear brand set up in 2020, we are obsessed with Wednesday Studio's minimalistic unisex clothing, making the perfect christmas gift for anyone who loves to stay cosy while still ticking all the style boxes. Their muted colour palettes of creams, blacks and greys mean even when gifting for the trickiest people, it is hard to wrong with these effortlessly stylish and stripped back loungewear pieces. This brand also aims to be sustainable and all items are made of 100% organic cotton, so these are ideal when shopping for the more eco-conscious! Our top pick this Christmas is the BTB Logo Hoodie in Bone, as this effortlessly sleek hoodie would be hard for anyone not to love!

82k Degrees

82k is a premium Bari streetwear brand, specialising in unisex unique and statement pieces, with a design-heavy focus. Think bold motifs, prints and a nineties/noughties aesthetic, this genderless fashion brand was inspired and created after 2019's 'super blood wolf full moon'. We are obsessing over the Edens Garden Crop Top in Black as a highly stylised gift that is guaranteed to tick all the style boxes off when shopping for seasoned fashionistas! Or, for the loungewear lovers, check out the Red Ocean Bottoms jogger pants featuring the large 82K logo on the front. 

The Bari Grooming Company

Give the gift of self care this year with Bari Grooming's Companies impeccable range of luxury skin and hair care products. From the stylish packaging to high-quality formulas, these products make the perfect gift for him! Each product is sourced from the best ingredients across the globe for both their performance and exceptional quality. Our top pick would be the The Skincare Gift Set, featuring five of their best anti-aging products, or for those looking for a single item or a fab stocking filler, we love the Aftershave Balm. 

Wishing you a very Happy Holiday Szn from the Chinadoll fashion Team! x

Source: @kimkardashian

The Rise of Brown

Historically, brown was often outmatched by rival darker hues such as black, navy, grey or outshone by its paler nude counterparts such as taupe or beiges. Previously considered dull and dated, the colour has rehabilitated its public image and emerged as the main character, spotted in homes and trend-setting celebrities across the globe. 

However, this brown obsession didn't happen overnight, and the shift towards minimalist fashion and natural beauty saw muted colourways disrupt the catwalks and street style alike, from Kayne's iconic first Yeezy collection back in 2015 & The Kardashians nude obsession, to high end designers such as Celine, Fendi, Burberry and Prada showcasing shades of browns in collections pre 2019. Dutch trend forecasting expert Lidewij Edelkoort predicted back in June 2019 that brown was going to make ripples in the fashion industry, predicting that brown would knock black off the top spot - even referring to the next thirty years as 'The Brown Age'!  And whilst beige and taupes have been a continuous trend over the last 5 years (particularly for the A/W catwalks, and paler hues for S/S collections), these shades have been given upgraded to its darker sister shade - rich deep chocolate and other brown counterparts such as truffle brown and warmer brunette hues. 

Source: @pierre.laurent

It's safe to say that 2020’s pandemic had a monumental effect on how we think, what we did, how we lived, which of course had a knock on effect on how we dressed. Last year's pandemic saw many embrace a far more minimalist lifestyle due being in and out of lockdowns - gravitating towards more stripped back makeup, block coloured loungewear and pared back aesthetics, so moving towards richer, earthier colour bases makes sense. After a year of widespread disease, financial difficulties, death and what some might call a collapse of society, consumer behaviour changed and leaning into muted shades felt fitting, providing a sense of comfort and accessibility. What's more, the shift in thinking over the last few years in regards to sustainability leading to a focus on more natural, raw and pared back fashion also helped browns rise to the top.

Source: @sallyssneakers

How to Wear Brown

The beauty of brown lies in its versatility. Similar to its paler beige counterparts, brown is easy to layer amongst other colours, and unlike black it doesn't overpower the other colours worn with it. Instead, brown works in harmony with other colours and due its the neutral tone, even results in them becoming more vibrant and allows the other colour worn with it to ‘pop’. We particularly love brown paired with muted duck egg, teals and mint green shades or even pastel tones like baby pink creates a beautiful contrast! For a bolder move for those that prefer deep shades, brown paired with deep burgundy, copper and burnt orange shades results in an impactful look, perfect for autumn style!

Once a HUGE fashion faux-pas, brown paired with black is now a hot combination, and the once frowned upon pairing was seen splashed from streetwear brands such as Stussy, to coveted luxury brands such as The Row. This look can easily be tapped into through layering up a brown jacket over your favourite Chinadoll fashion Black Redline Tee, or pairing your go-to black jeans with an oversized brown sweat. 

Source: @findwithalice

For the ultimate brown look, pair brown on brown for a tonal vibe. We absolutely love brown streetwear pieces mixed with brown outerwear and neighbouring chocolate shades. Layer up shades of chocolate, mocha, and minks for an understated luxe look. Our Desert Storm Painter T-Shirt is the ideal companion for all your tonal 'fits.  Or, for those who cant bare to part with nudes, pair brown with taupes, beiges or even white for a fresh, brighter take on the trend and an updated nude look. Pair a leather or cord chocolate brown trouser with a nude or sleek white t-shirt like the White Painter T-shirt for an effortlessly cool look that checks all the style boxes.

Brown is certainly back with a vengeance, and we predict it will continue to weave itself into our wardrobes, our social feeds and be a consistent part of our lives, whether that be through subtle accents or head to toe brown fits - and we are here for it! 

Streetwear is a fashion trend that continues to grow in popularity. In the last decade, streetwear has evolved from being an underground subculture into a mainstream cultural phenomenon.
What started as a niche trend among urban youth of color has now been adopted by people across all demographics and cultures around the globe.
Many brands have emerged since then, but these are some of the best streetwear brands for 2021:
1) Supreme
2) A Bathing Ape
3) BAPE/BAPESTA
4) Chinadoll fashion
5) Off-White

Streetwear is a subculture of urban youth that's been around for decades. The fashion style has evolved from its origins of being worn by people who lived in the streets to now being considered as more mainstream and adopted by all age groups, genders, cultures, and socioeconomic classes.

The world as we know it is changing, and so are the streetwear brands that have been around for more than 3 decades. As fashion trends change quickly and everything becomes unisex, there are a few streetwear brands that will be here to stay. Streetwear has always had a huge influence in society by giving people an escape from their boring lives with clothing lines like Supreme, BAPE, Stussy, Diamond Supply Co., etc. Streetwear brands give people an outlet to express themselves without judgement or prejudice which in turn brings societies together instead of tearing them apart.

I know you're thinking "Streetwear? That's so yesterday." but it's not. You may be surprised to find out that streetwear has evolved into a category of its own with original designs and aesthetics that are more sophisticated than ever before. Streetwear brands are still relevant in the industry, they've just changed their game by making wearable pieces for everyone from moms to teens. Brands like Supreme, Off-White, and Vetements have made streetwear their bread and butter while creating new trends every day.

Keep reading to find out why hoodies will be staying as a key item in our 2020 wardrobes and our top picks for the new year.

WHY STREETWEAR HOODIES ARE A 2020 WARDROBE ESSENTIAL 

Hoodies Are Perfect For Any Situation

A hoodie is great for both loungewear and activewear, but to many traditional designers surprise,  in 2019, the hoodie also managed to make its way onto the fashion week runway decorated with diamonds. The entry of the street-wear style into the designer scene marked a significant change as to what was universally accepted to be high-fashion. High-end designers such as Gucci have now incorporated a street-wear element into some of their most recent lines, creating a whole new element to the classic hoodie look which can be worn in any situation. 

Good hoodies are always in season, there is no wrong time to wear a hoodie. They are such a popular item of clothing to wear year-round and for any situation, and event you may have to attend. You can wear custom hoodies at any time whether you are traveling, going to any party, for universities/schools or in the comfort of your home. 

Comfort is Key In A Hoodie

There is nothing better than feeling comfortable when you are out and about, from running errands in town to heading out for drinks with friends, feeling comfortable is essential. Hoodies are a clothing item that is very comfortable and cozy, especially those of which have the perfect blend of cotton and polyester. Most people would consider hoodies as a comfortable garment- which is true, but it is much more than that because when styled correctly, you have the chance to look stylish whilst staying comfy.

Unisex Hoodies

Another cool thing about hoodies is the fact that they are mostly unisex! It is not a gender-specific article of clothing and there is no one way to style it- there are literally dozens of dozens of ways to style it and that includes for women and men. It can make you look effortlessly cool. In streetwear, the lines between male and female clothing is certainly blurred and often brands do not offer gender specific lines, simply designing  their clothes to be worn by men and women simultaneously. 

Easy to Style Hoodies

The same hoodie can be styled into so many different looks (you can wear them with almost anything),  just choose one staple good quality hoodie that is versatile and will last! There is certainly no need to spend loads of money on multiple hoodies if you take care of it properly and purchase from a high quality brand. On the other hand, you could also have one or two “go to's”, or even craft an entire closet full of hoodies to change between throughout the year it is totally your preference. 

You can also wear many layers underneath and it won’t be noticeable and it won’t look bad. You could even not be wearing anything underneath and no one would even know! If you want to make your look more creative and styled, then you could pair your hoodie with a really cool pair of trainers and trousers to spice up the whole look. You could even buy yourself an oversized hoodie and pair it with your best pair of heels and it would be the perfect outfit to any cool/dressy event. There really is no right or wrong way to wear them - just throw one on and you’re ready to go! You can play with the weight, the fabric, and the color amongst many other things. Styling hoodies as your outfit of the day is actually really fun, not to mention it is a way to showcase your creative side! 

Hoodies are stylish, hoodies look cool, hoodies protect you from cold weather, and so much more. So it is officially time for you to throw away your old worn out college hoodie and invest in something versatile and fashionable. Below are the top 10 hoodies you should have going into 2020- high fashion meets street style:

Our Top Streetwear Hoodie Brand Picks for 2020

Off-White is currently one of the most well known and recognised high fashion brands attempting the streetwear craze around the world. Off White had an absolute breakthrough at fashion week with introducing its newest collection which blends both high fashion with streetwear, a route many high fashion brands are jumping on board with in the recent years. As a result, some amazing pieces have been produced, it was hard to pick just one but these black, white and red hoodies are truly a fresh look- we love it! Which colour do you like best?

2. The North Face^®

The North Face brand started as a small retailer stocking mountaineering and climbing gear in San Francisco, California. North Face’s logo was originally an attribute of the north face of the Half Dome in Yosemite. With that being said the common question you be wondering is why this would even be considered a streetwear brand if it was developed in the mountains? Well, we are to tell you that The North Face brand has a skill for nailing brand hookups. Not to mention they are a frequent collaborator with many other brands because their jackets offer outstanding performance and are some of the most durable ones in the market. We love this Supreme x North Face collaboration, what do you think?

Supreme

Ask anyone to name a streetwear brand and chances are one of the first names to roll off their tongue will be Supreme. Supreme is certainly one of the most well known and recognized streetwear brands around. This brand has cemented it’s unique but still very sought after identity by working with some of the most prestigious designers in the fashion industry. This created a sense of hype that can be seen worldwide with fans queueing up for days just to get their hands on anything bearing that iconic red box logo. As a result, some amazing pieces have been produced! You really can’t go wrong with these classic Supreme hoodies. 

Fear of God (Essentials)

The creation of Lorenzo’s Fear of God label is linked to the period in his life in which he was refocusing on God and his faith. Lorenzo grew up with Christ being at the center of everything in his life and when he moved to LA he was introduced into some temptations. Jerry’s full name being Jerry Lorenzo Manuel Jr., he decided to not use the name Manuel because he did not want to tarnish the name, Manuel. But with his new 2019 Fall line, the ESSENTIALS Fashion capsule consists of garments offered in light heather grey, taupe, washed black, and a vintage lemonade. The clothing boasts superior pigment washes, subtle embroidered branding, and new label packaging.

Chinadoll fashion (Chinadoll fashion)

The UK streetwear fashion brand Chinadoll fashion is rather new to the streetwear scene but has quickly established itself as a big name in multiple places around the world. Some locations even have their own physical stores- these being Bari, LA and Toronto. The brand has been built with a family mentality in mind and aim to build a community of like minded individuals who associate themselves with the Chinadoll fashion mentality and culture. The Chinadoll fashion streetwear range welcome both men and women, and is being worn by some of the biggest influencers in the UK and the USA. By doing such Chinadoll fashion has already started making a massive impact on the streetwear scene.  Check out the best-selling Painter Hoodie in Reflective or Black x Orange for the hoodie ultimate style statement. For warmer weather, check out The Redline Tee to pair beneath your hoodies or wear alone for an effortlessly laid back cool look. 

Balenciaga

Balenciaga was founded years prior to its popularity in Paris in 1937. Since its creation it has really established its name as an iconic French fashion house which is extremely popular in current society. Balenciaga’s Cristobal became known as the “King of Fashion” and the brand was respected for their expert blend of uniqueness and elegance. Its quality and innovative fabric choices gave this a new look that everyone is trying to replicate . This hoodie combines two of Balenciaga’s best-known features, bold branding and an oversized fit, making this a really iconic streetwear hoodies. Combining luxury with street style.

Fiorucci

Fiorucci known for their 80’s look has returned and has been resurrected by lingerie chain Knickerbox. Their brand new collection has launched on Bari's Brewer Street. As the old rendings between fashion, streetwear, couture and high-street continue to disappear, it's only natural for stylists and industry figureheads to look towards original, iconoclastic brands of the past for inspiration. We really love the retro look of these hoodies!

Heron Preston

Preston's nascent brand signatures were defined as streetwear-inspired clothing for both women and men. The most popular look is the Heron Hoodie’s - usually cut from pure cotton and is decorated with a printed graphic to the chest. Styled with a drawstring adjustable hood and kangaroo pocket, this bold pull over piece is signed off in style with printed and woven details to the chest and sleeve.  They also frequently collaborate with other popular streetwear brands such as Carhartt, Virgil Abloh's Off-White, Nike, and even NASA.

Champion

Champion or alternatively also known as Champion U.S.A. is an American company which was originally known for its basic sportswear pieces but has recently ungone an unlikely revival and has become extremely popular especially in the teen streetwear scene. The rise in the brand can be seen by the growth from 200,000 instagram followers in 2016 to their now 6M, now being worn by celebrities such as the Kardashians. What was once worn by school football teams is now being considered one of the top streetwear brands, being sported by some of the most influential people in the world. The signature Champion hoodie, is instantly recognisable by its script logo detailing to the front. A classic, but we love it!

Round-Up

 As it becomes clear that the warm weather is gone for good, there is nothing better than throwing on a warm streetwear hoodie which makes everything so much more comfortable. A good hoodie will always be in season and makes an essential part of any wardrobe, so picking the right one is essential! With our top 10 round-up your decision making should be so much easier!I Truly at the end of the day there is no wrong hoodie brand to wear in 2020, but these are the top 10 we suggest for you. 

Curious about the best streetwear outfits? Looking for some style inspo? No worries. We’ve got you covered with 9 of out best streetwear outfit ideas for men and womxn. 

One of the most awesome things about streetwear is how nearly everything is unisex--including everything on this list. Even here at You Don’t Want This Life, most of our pieces are not made for a specific gender. Our bespoke jackets and accessories are literally for everyone. 

And everyone can embrace the freedom of the streetwear movement. 

So what is streetwear? Depends who you ask. But, generally, when you hear the term “streetwear” it means an athletically-influenced, casual style. Think baseball hats, hoodies, t-shirts, sneakers, and denim jackets. Most streetwear pieces are rendered in casual fabrics like cotton, twill, and denim. Some of the most popular streetwear brands right now include Supreme, Bape, and even Champion. 

While these brands have long been embraced by skaters, hip-hop artists, and surfers, the streetwear aesthetic didn’t rise to mainstream acceptance until the 1990s. Back then it was popularized by pro skaters like Tony Hawk. 

Since the early 2010s streetwear clothing has been experiencing another resurgence. Just like the athleisure movement, streetwear offers a modern, relaxed take on fashion. 

There’s a freedom to streetwear outfits that allows for true style and authentic self-expression. With all that said, let’s take a look at the some of best streetwear outfits...and how to cop them.

#1 - Gray Hoodie + Navy Cargo Pants

Source: Urban Men Outfits



Let’s start with a classic streetwear look. This is one of the best streetwear outfits because it’s

both effortless and timeless. Pair a grey hoodie with navy cargo pants. A white work shirt is underneath it all. You can go upscale with a pair of boots. Or you can make it casual with a pair of clean white sneakers.

#2 - Neon Jacket + Mom Jeans

Source: Pinterest



For those who love going bold with their street style, we suggest a neon jacket or hoodie. Try layering it over a matching turtleneck or bodysuit. Wear you neon with a pair of high-waist mom jeans. We have our very own neon hoodies in yellow and orange.  Oh, and don’t forget the bum bag.

#3 - Denim Jacket + Black Joggers + Dad Hat

 Source: Pinterest

An oversized denim jacket is the perfect mate for a pair of sleek black joggers or leggings. Feeling chilly? Throw a black hoodie under the jacket for extra warmth. Don’t forget the fresh grey kicks and the dad hat.

#4 - Oversized Camo Jacket + White T-Shirt + Black Leggings

Source: The Budget Babe

Above you can see the gorgeous Zendaya rocking one of the best streetwear outfits we’ve seen. It’s all about simplicity and easy movement. She’s got a great white t-shirt, black leggings, and black trainers. Then she tops it off with an oversized camo jacket. And, yes, we’ve got the perfect camo coat just for you. 

#5 - White Hoodie + Ripped Jeans + White Trainers

Source: Pinterest

The key to nailing this amazing streetwear look? Keep it clean. Your white hoodie, t-shirt, and trainers need to be spotless. And make sure your distressed denim is a lighter wash. Add a black hat and large wristwatch for extra visual interest.

#6 - White T-Shirt + Distressed Denim

Source: Pinterest

If it’s too warm for the white hoodie look above, try a simple white t-shirt. Again, we suggest light wash, ripped jeans for low contrast. Grab a tote bag on your way out the door. And, of course, you can’t go wrong with clean, white trainers.

#7 - Denim + Denim

Source: Norris Danta Ford



Denim on denim is another streetwear classic. There’s two ways to pull it off. This first options? You denim pieces need to match perfectly. And the other choice? Your denim should totally clash. Think a light-wash denim jacket with super dark wash jeans. You can’t really get it wrong. Since denim is a neutral itself, it pairs with all other neutrals, including other denim.

#8 - Olive Bomber Jacket + Black Hoodie

Source: Hypebeast

This is a more sophisticated take on the hoodie-under-a-jean-jacket look. Swap out the denim coat for an olive bomber for a streetwear look that feels luxurious. Black joggers or leggings serve it well. Throw on a pair of neon trainers for extra street style cred.

#8 - T-Shirt as a Dress

Source: Fashion Jackson

 Let your favorite oversized t-shirt impersonate a dress. For extra shape, you can belt it or tie a knot on one side of the bottom. Of course, we like it formless too. If you’re not comfortable sporting a t-shirt as a dress, you can try pairing one with leggings, skinny joggers, or even hosiery.

And, yes, guys can get away with this oversized shirt as a dress outfit too. Look to nonconformist celebrities with gender fluid style. Check out fashion-forward faves like Jaden Smith, Billy Porter, Jared Leto, and Jonathan Van Ness for inspiration.

Clearly, streetwear is here to stay. In fact, it’s the only way to approach clothing in our modern world. The playful proportions and casual fabrics are accessible for nearly everyone, regardless of age, size, or gender. And, even in these outfit examples, you can see how anyone can rock these looks.

But hold on! Just because this 90s trend is back in fashion doesn’t mean you can throw it on with any outfit in your wardrobe. Keep reading to learn how to rock your bum bag so that it feels fresh, not dated. 

What is a bum bag anyway?

Sometimes called a belt bag or a fanny pack, a bum bag is a hands-free pouch to store your money, phone, keys, or other small items. It was traditionally worn around the waist, but today’s  hype-beasts are sporting them in unique ways.

Usually a bum bag is casual, trendy, and cheap-chic. Our very own original Chinadoll fashion bum bag falls into this category. It’s a street style staple in simple black and white. We call it our essential, hands free solution for street style stalkers.It features one zip pocket and an adjustable waist strap. The belt bag keeps daily necessities close and secure. Our bag also does double duty. It can be worn crossbody style. The best part? It’s only £25.

Aside from casual street style versions like ours, bum bags are also available from high-end designers. A black and white belt bag from Gucci will set you back £525. Louis Vuitton’s Discovery Bumbag is an even bigger splurge at £1390. And, if you really want to spend, Chanel offers sequin bum bags that are upwards of £2000.

Other high street shops offer bumbags in a wide variety of fabrics and styles too. We’ve spotted belt bags at Topshop, Zara, and H&M. Like a lot of great street style trends, the bum bag is one that’s accessible to everyone. No matter what your budget or personal style, there’s bound to be a bum bag that’s perfect for you.

What else is a bum bag called? 

Here in the UK, it’s easy to understand what we mean when we say bum bag. 

In America, the term “fanny pack” is more popular. And international luxury fashion houses prefer the term belt bag. To make life harder, some people call these things hip bags or waist bags. 

Basically if you hear the term belt bag, fanny pack, or hip bag, chances are it means bum bag. 

Whatever word you use, it’s a hands-free pouch to store your essential items. It’s worn on the body. And anyone can wear it--men, women, teens, and kids. 

Who can wear a bum bag?

One of the reasons bum bags are so popular is because they are literally for everyone. As a truly gender-neutral item, men, women, teens, and kids can all sport the functional fashion trend. 

Practical by nature, people can wear them anywhere. They’re perfect for summer holidays, concerts, festivals, hiking, shopping and traveling. 

What do you wear with a bum bag?

The possibilities are endless when it comes to pairing an outfit with your bum bag. Read on to find ten of our favorite ways to style this hypebeast wardrobe essential.

• For a street style look, wear it crossbody style over an oversized sweatshirt with boots. It’s one of Ariana Grande’s signature looks. But this Gucci number will set you back some cash.

• Mix classic pieces with athleisure. Wear your bum bag with a white button-down and biker shorts. This ensemble can be worn with stilettos or trainers. Like we said, the possibilities are endless. 

• Break it out for a black-tie event. American television presenter Jimmy Kimmel famously wore a bum bag on the Emmys red carpet.

• If you’re all about your business, pair the street bag with a tailored suit. Women wear it at your natural waist. For men, try wearing it in place of your belt.
• Brave a total normcore look. Kim Kardashian did it once. It was maybe the one time she was photographed in comfortable shoes.
• Go for tone-on-tone. Wear a belt bag that matches the colors of your outfit. A$AP Rocky did this flawlessly with his Balenciaga bum bag.

• Break up a monochromatic outfit. Wear a black bum bag over a chambray shirt and jeans. Like everything, it looked great when Rhianna did it.
• Double up your storage space by wearing your belt bag over a pair of dungarees.

• Give an edgier feel to your feminine pieces. Wear a black bum bag crossbody style with a girly, floral dress.
• Feeling creative? Try replacing the belt in your trench coat with a bum bag.

How to wear a bum bag

Of course with every fashionable man and woman sporting a bumbag these days, you need to know how to make it your own and to stand out. Don’t panic. We break it down in three simple steps.

 First, get your bag. Is it your first time? You want our cheap and chic redline bum bag. Already have it? Upgrade to a mid-market version from Coach or Michael Kors.

 Next, choose your outfit. Are you leaning all in to the street style, athleisure feel with sweatpants and a hoodie? Or, are you going super sophisticated with a houndstooth suit?

Finally, decide how you want to wear it. You can wear it in the traditional way-- at the waist, where an actual belt might go. Or, you can wear it across your shoulders, like a crossbody bag. You can even tighten the straps and wear it like a purse of shoulder bag. Women can take the trend totally retro and use the belt bag to cinch in their natural waists.

There are so many stylish ways to wear a bum bag these days. For some serious bum bag fashion inspo, check out Vogue’s primer on How to Wear Belt Bags.  

The bottom line? Experiment, see what you like and go for it.

They also allow you to wear an outfit several times, transforming how the outfit is worn depending on the accessories which are paired with it, entirely different looks can be put together and styled, making your staple streetwear purchases more sustainable and long-wearing.

It can even be argued that accessories are more important purchases than main pieces themselves, as they can completely transform your look.

With winter quickly approaching, ensure you are not caught out and check out these accessories which will look great with all of your streetwear looks.

Not only will these streetwear accessories keep you warm when the weather drops but the change in the weather is also a great opportunity to switch up your style and incorporate different elements of streetwear to create a brand new personal style which is perfect for the changing seasons.

Keep reading to find out your winter essentials you need to add to your winter wishlist.

Chinadoll fashion BLACK BEANIE HAT

If you have ever said “hats just don't suit me” then you must be wearing the wrong hats!

Beanies are a great way of keeping your head warm in the winter months and they are a versatile item which suits almost everybody!

Our You Don’t Want This Life Redline beanie is a classic beanie style which you can certainly rely on to keep you warm, the monochrome design will go with any outfit.

Woken up hungover with a bad hair day and heading out for some brunch with friends? Throw on this beanie and this is sure to add an edge to even your most basic Sunday outfit.

YOU LOOK F*CKING COOL SOCKS

Say goodbye to the boring socks which used to occupy your sock drawer and add these Chinadoll fashion fashion socks to your collection.

These socks were made to be seen so be sure to show them off by wearing them alongside some cut off jeans, or poking out of the top of your favourite converse.

Both fashionable and comfortable, these socks are the perfect way to make your outfit instantly cooler. These socks come in both black and white so pick up both colours and have a pair to match every outfit.

CHUNKY TRAINERS ARE THE STREETWEAR SHOE TO HAVE

Love them or hate them, chunky trainers are certainly here to stay. The trend came into fashion in 2018 but as 2019 draws to a close, they are still as popular as ever.

Many people would associate this chunky style as a “dad-shoe” which puts many people off of the look, with luxury shoe lines such as Balenciaga and Gucci continuing to create these streetwear shoes, there is no doubt that they will be around for a while so the “dad-look” should be embraced!

Over the years, the chunky trainer trend has gotten bigger, souls have gotten more chunky and designs have become more colourful. As strange as it sounds, the ugly, chunky look has become a part of streetwear culture and is appreciated within the community for their unique look and individuality.

Whether you are wearing these trainers for nostalgia or because you are a hype beast with fashion FOMO, these are certainly not going anywhere anytime soon.

ROUND FRAME SUNGLASSES

Are you heading away on a winter ski trip? Or simply need some sunglasses to protect your eyes from the remaining winter sunshine?

Sunglasses are an evergreen accessory and despite the minimal sun the UK sees throughout the winter months, Sunglasses are a great way to accessorise a look, even when its not sunny, they are the perfectly chic way of covering your eye bags on an early morning.

We are still loving the round framed sunglasses style this AW, designed to suit a variety of face shapes, these frames will suit almost everyone.

If you are feeling brave, why not switch up the lense colour and go for something more vibrant to really add the finishing touch to your winter outfit.

Despite their purpose not being keeping you warm, the Traditional You Don’t Want This Life Dad Cap can continued to be worn well into the winter months to stay fashionable and to add a streetwear look to any outfit. WIth a variety of cap styles and colours on our website, there is a cap to go with every outfit. This monochrome white Dad Cap makes a good contrast to your favorite all-black outfit and is great to throw on, on those inevitable bad-hair days!

When your everyday items have outgrown the space in your pockets, there is no reason to turn your back on the classic backpack. The convenient hands-free design may be too nostalgic for some, reminding us of times at school when backpacks were necessary. But not only are backpacks super convenient for carrying around heavier items, but they are also a great day-to-day option for work. With designer brands emerging with some high-fashion versions of this classic bag, there are now plenty of backpack options which will complement
your street-wear look whilst keeping your items safe and protected from the elements.

This military style backpack by Kapital separates into two seperate bags or can be used as one larger backpack or as a smaller bum bag and smaller backpack. Taking inspiration from vintage trail packs, the intricate design and stiching is really detailed and interesting, with beading incorporated into the design and other details such as embroidered patches and pins. This bag certainly isn’t for everyone, and the well-worn effect comes with a big price tag. Made using perfectly distressed upcycled Japanese cotton canvas, it is the detailed
quality of Kapital’s products which has earned them a legion of fans who have created the well-known streetwear hype around their items. Unfortunately this means the backpack is already sold out, so keep your eyes out if you manage to spot one on the second-hand market.

FURRY BUCKET HAT

If you are a fan of the classic summer festival bucket hat, then you’ll be happy to see this summer essential making its way into your winter wishlist. This fluffy, borg bucket hat is everywhere at the moment and is a great way of continuing this trend into the winter months. With its soft fur finish, not only will this keep you warm but is also majorly on trend with faux-fur continuing to make a comeback year-on-year. Keep the festival-look going all year long whilst keeping your head warm.

SCARF

When the cold weather really drops, there is nothing better than a big scarf to keep you wrapped up warm. This accessory is often overlooked as something which is just used for warmth but a statement scarf can be a great way of adding some colour to an outfit and can even be a centre point of your winter look. This black Off-White scarf is a great combination of fashion and comfort, made with keeping warm in mind but also looks great as a street-wear fashion item. Throw this scarf on with an all black outfit to add a pop of colour, or simply use as a layering piece over your Chinadoll fashion hoodie.

MINI HANDBAG

If backpacks aren’t quite your vibe, why not dress up your streetwear look with a
mini-handbag? This 90s style handbag has made a mighty comeback and the iconic baguette bag which was known for being loved by Carrie Bradshaw and Paris Hilton is becoming hugely popular again in 2019 within the fashion world. As the popularity of these micro-bags grows, the size of them seems to shrink, with some bags seeming as though they will only hold a single coin or lipbalm. We love the colour of this Jacquemus mini suede bag which although is small, will still fit some night out essentials, and the vibrant yellow will add a pop of colour to any outfit! Although maybe these bags aren’t as practical as your traditional backpack, but if you are still not convinced, there are a number of bags which are a happy medium which will be perfect for you.

It is clear that accessories majorly contribute to the overall look of an outfit and can change an everyday, basic outfit into a fashionable streetwear look. Which of these streetwear accessories are you considering essential this winter? From bucket hats to micro-handbags there are plenty of streetwear accessories on the market which are ready to step-up your fashion game to the next level. Make sure you have several of these pieces in your winter wardrobe and you will transform your winter streetwear style.

Check out our full range of accessories here.

You may have heard the term "hype clothing" or "hypebeast" when it comes to streetwear. But do you know what it all means or why it's called that? Let's dig in and get some knowledge on all things hype... 

It is common knowledge that in 2019 Streetwear is not just made for the streets, Streetwear is dominating the fashion world and is even making its place known in the exclusive luxury fashion market too.

Who would have thought that we would be seeing hoodies and trainers dominating the luxury fashion runways across the world?

So why has streetwear become so popular and where did it come from?

Keep reading to find out how the Hype around streetwear a.k.a hype clothing turned into one of the most popular fashion trends in history. 

What is a HypeBeast?

From the Urban Dictionary:

1. "A person who follows a trend to be cool or in style. A person who wears what is hyped up."
2. "A Hype Beast [sic] is a kid that collect[s] clothing, shoes, and accessories for the sole purpose of impressing others. Although the individual may not have a dime to their name, they like to front like they are making far more then everybody else. Equipped with mommies [sic] credit card, the Hype Beast [sic] will try his hardest to make sure he has every pair of Nike’s [sic] he saw Jay-Z wearing on 106 & Park."

The term “Hype Beast” can be traced back to 2005 when the term was coined as a blend of the two words “Hype” (which in this instance refers to the extravagant publicity around a new item of clothing or a trend), and “Beast” which is slang for a person who is skilled at something, in this case a person who is skilled at keeping up with the latest fashion trends.

Despite the word tracing back to 2005, it entered mainstream culture when rapper Trinidad James released his song “All Gold Everything” which contained the line “Hypebeasts we know aboutchea, don’t buy shoes unless they popular”.

While “Hypebeast” is a relatively new term, people often associate the concept with sneakerhead culture which was prevalent in the late 1990s and early 2000 in which people would collect expensive branded trainers. 

Although there are many conflicting opinions on what “hypebeast” actually means, it is in agreement that a Hypebeast is someone who keeps up with the latest fashion trends in order to impress friends and those around them, they are obsessed with the latest releases and will go to any length to achieve the “Hype”.

You will often find these “Hype Beasts” camping outside supreme stores in order to ensure they are the first in line for the latest drops. 

How is the “Hype” built around brands?

Drops 

If you are familiar with streetwear brands, I am sure you are familiar with the popular “drop” marketing strategy which has been adopted by many of the brands. The “drop” process consists of releasing small quantities of “limited edition” clothing at selected retail locations or online, these products are often released without much warning and are often announced on social media. This strategy works to create a sense of urgency and exclusivity and leads the customer to believe that they must purchase the product quickly, in order to own an exclusive and limited edition item. 

Supreme are the kings of the clothing drops and also have a massive following in the streetwear scene. Established in 1994 in downtown Manhattan, the brand has come a long way since, amounting a mass cult following around the world and even collaborating with some massive names such as Nike, Vans and North Face.

The “hype” which surrounds the brand and the brand name can be linked back to their focus on clothing “drops” when releasing new lines. When these new products “drop” in stores every week, without fail, there will be customers will be queuing for miles down the street in order to get their hands on the latest releases and obviously there is no better marketing for a brand than passers by seeing queueing down the street to get into your store.

Similar products of course can be purchased in any store, but these “hypebeasts” will happily queue for hours on end to have the latest and most popular releases.

Following the success and “hype” these drops have caused for streetwear brands, some luxury fashion labels have even begun to follow suit and release their products in similar ways.

Last year, Burberry decided to announce a series of drops to release their new streetwear inspired range, giving customers just 24 hours to purchase. It is certainly interesting to see high end fashion houses taking inspiration from Streetwear companies and it raises the question as to what the future holds for clothing releases and if these “drops” will evolve.

Joanne Yulan Jong, a fashion business expert believes that embracing these new tactics is a great way of reaching out to younger audiences and is essential for long-term survival and for ensuring they stay relevant and in the limelight, or risk being taken over by younger, more dynamic brands.

Social Media 

Social media also plays a major part in the streetwear scene and how “hype” is created around brands and products. It can be argued that social media is in fact what took streetwear from a subculture to the mainstream.

Before the internet, the only way to get your hands on the latest releases was being in the right place at the right time, and searching the shops to find limited edition items. Because of the commitment which was necessary to getting hold of these products, it can be argued that consumers had a lot more of a connection to the brand. 

With the rise of streetwear on social media, it means hypebeasts no longer have to hustle to get their hands on the latest and most limited edition items, it can often be done at the click of a button, with little thought or connection to the brand or their community.

Despite this change in culture, many of the streetwear brands have adapted to this change in consumerism, and what the internet has taken away from these brands in terms of exclusivity, it has given back in the form of “hype”.

Streetwear drops can  now be teased on social media weeks, or even months before the official drop day, and Twitter has also become a major part of bringing back the community element of this culture. Hype beasts can now take to Twitter to discuss and conspiracies when the next drops will be.

Bari Hype Influencers

If you are looking for the best way to rock the streetstyle, the best way to get inspiration is by turning your attention to Hypebeast Instagram Influencers who are following the latest trends, styles and rocking the coolest pieces. 

Instagram is FULL of Hypebeasts, so here are our top 6 Bari-based HypeBeast Influencers to follow on the gram to get daily outfit inspo and keep on top of the latest trends and releases in Bari:

Ari Petrou

Commonly considered one of the U.K’s biggest Hype-Beasts, Ari Petrou has one of the biggest street-wear collections we have ever seen and he certainly knows how to flex it on the gram. With a wardrobe filled to the brim with the likes of Supreme, Off-White and Bape, he is certainly one to follow.

Sabreena Diamond

This 19-year-old, Bari based Filipina model is making waves in the Hype-beast scene and is not shy about showing off some of her worlds most exclusive Supreme items on Instagram. Now also joining the YouTube scene, this pink-haired influencer is going to be massive. 

Gabriel Pluckrose 

Gabriel is a designer at the popular streetwear brand Palace and frequently shares his designs and latest releases on his Instagram account. His account is full of inspiration for all you Hype-Beasts out there.

Tom Emmerson 

Skater and photographer, Tom’s Instagram is full of amazing photos and great streetwear Inspiration. Tom’s career took off at the young age of 15 and has been smashing it in the streetwear world ever since.

Cea.Ras 

Known for her “gives no f*cks* attitude and tom-boy style, Cea.Ras is one of the coolest girls on Instagram. Cea.Ras has made her name in the male dominated Streetwear scene and has made sure everyone knows she is here to stay. 

Juicy Gee

Juicy Gee AKA Jess Gavigan has made a name for herself in the Streetwear community with her brand Small Feet Big Kicks which makes high quality, cool footwear for streetwear lovers with small feet. Often streetwear is aimed at men, producing only “man sized” items, so this brand is a welcomed change, aiming its product to the female streetwear market which is currently thriving.

If you are into streetwear, give these hypebeasts a follow to ensure you are keeping up with the latest streetwear trends and drops whilst getting some major outfit inspo. 

Hype clothing and streetwear has had one of the biggest evolutions in fashion history. What started as a skating subculture, has evolved into a billion pound, high-fashion industry where hype fashion can be achieved at the touch of a button.

OG streetwear hypebeasts may be disheartened by this change in exclusivity, but the streetwear scene is thriving and is only being heightened by the rise of social media. With more and more brands adopting the successful marketing strategies of Streetwear brands, the future for fashion marketing is exciting and unknown.  

Our Top 10 UK Music Festivals of 2019

Glastonbury

Boomtown

Latitude

Boardmasters

Download

South West 4

Park Life

Wireless

Creamfields

Lovebox

Festival Clothing & Fashion Trends

Whether you are rocking out at Glastonbury, dancing in the sun at Benicassim or going crazy at Latitude, it's important you have the perfect festival clothing essentials packed.

Obviously festivals are primarily about music, with some of the biggest names set to perform this summer across the UK, but fashion has also become an important part of the festival culture with growing pressure to look cool and festival ready.

Whether you are heading towards the biggest pop and rock festivals or smaller boutiquey festivals are more your vibe, we think planning your outfits should be part of the fun.

Festival season has already kicked off across the pond, with Coachella taking to the Californian desert. Well known for its focus on festival fashion, Coachella continues to give us festival outfit inspo year after year with attendees using the popular two-weekend event as the perfect excuse to push fashion boundaries whilst posting their festival wear looks across social media.

Did you even attend Coachella if you didn’t snap a photo of your outfit in front of the iconic ferris wheel?

It is essential that festival fashion is practical and comfortable for a weekend jam-packed with music, dancing and camping but it is also the perfect occasion to show off your style and experiment with new looks.

Festival fashion is always bold, colourful and over the top and this year expect to see plenty of Neon, cowboy boots and tiny sunglasses.

Traditional boho festival vibes will always have a presence in festival outfits, but as the years pass, more and more modern and street-wear vibes are being introduced into the festival scene. Many festival goers are taking inspiration from streetwear and are incorporating staple streetwear items such as oversized tees, hoodies and chunky trainers into their festival looks.

For the fashion conscious, festival season is one of the most anticipated times of the year, both for the music and the festival apparel. When it comes to festival fashion we have you covered, keep reading to find out which You Don’t Want This Life items you need in your wardrobe this season.

Caps

Hats are certainly a festival fashion essential, this multipurpose item will both protect your head and eyes from the summer sun whilst also hiding your guaranteed day-three festival bad hair day.

Just chuck it on and dance the day away with no worry about the craziness that might be hiding underneath.

Our You Don’t Want This Life Dad Hat, is the perfect addition to any festival look. Made from durable cotton this cap also comes with with aerated eyelets which allows air to flow and ensure your head is kept cool. This cap also comes in black, and the monochrome vibes ensures they will match any of your bold festival get ups. Black or white? Or maybe you need both in your 2019 festival wardrobe?

Card Holder for Phone

Who has space to take a heavy purse or wallet around a festival?

Keep your essential items safe and in the same place by picking up this card holder.

Perfect for this festival season, this cool statement card holder sticks on the back of any phone and keeps all of your cards, money and phone in the palm of your hand and easy to access throughout the day/night .

At just £5 this is a festival accessory which is a necessity for anyone heading to a festival this summer.

Bum Bags

Keep your friends close and your belongings closer. Bum bags (fanny packs in the US) are a great way of keeping your belongings safe and close by at festivals whilst keeping your hands-free for dancing and drinking.

Our Original Bum Bag (Orange) keeps your festival essentials close and secure whilst you are walking around during the day or dancing the night away in the evenings.

Featuring one zippered pocket and an adjustable waist strap this bum bag can be worn around the waist or follow the fashion trend and wear it as a cross-body bag over your shoulder (pictured).

Not only does our bum bag keep your belongings secure, but it also looks cool. Neon is a massive trend this year and is only set to be bigger this summer. Not feeling confident enough to rock a full neon ensemble?

Neon accessories with monochrome outfits are a great way to stay on trend, whilst feeling confident.

Cropped Top

Our vertical crop top is the best women’s festival top and is the perfect wardrobe essential to keep you cool in the summer sun. Pair this crop with some comfy cycling shorts and chunky trainers for an effortless yet fashionable festival look.

Redline Cropped Hoodie

Weather in the UK can be extremely unpredictable so packing a hoodie to wear in the colder evenings is essential.

Don’t let an old hoodie ruin your festival look, this cropped Redline You Don’t Want This Life hoodie will only make your outfit cooler. Throw it on with some denim shorts and you are ready for an evening of festival fun whilst keeping warm.

Festival Accessories

Cosmetic Glitter

A festival look is not complete without the most important festival accessory- Glitter! Go big and bold this year with your facial glitter, you can never have too much glitter at a festival.

In the current climate, single use plastic is a no-go so ensure you are buying environmentally friendly bio-glitter this year for your glittery festival look.

Check out Festival Glitters range of bio-glitters which decompose when they are met with water and soil, a guilt free way of using glitter and protecting the environment from plastic pollution.

Dry Shampoo

With festivals often being 4-day long events, it is not surprising that dry shampoo is an essential item to keep your hair looking fresh and oil free.

Batiste will always be our go-to festival hair-care essential and their travel sized products are perfect for chucking in your festival bag to keep you fresh throughout the day.

Portable Charger

Having a phone at a festival is essential for communicating with friends especially when you inevitably lose them in the busy crowds.

Ensuring that your phone battery lasts all weekend is almost impossible without taking a portable charger which will charge your phone multiple times over the course of the weekend.

Not only is this great in terms of communication but also allows your to take some great pictures of you and your friends enjoying your weekend which you can look back on!

Hip Flask

Hip flasks are a festival essential for enjoying some of your favourite spirits whilst pre-drinking at your tent in the day time or drinking with friends at the campsite in the evening.

We love this hilarious printed hip flask by skinnydip which you need to add to your festival essentials this summer!

Sleep Mask

Sleeping at a festival can be tough, not only are the sleeping conditions of a tent far from comfortable but the light and music is hard to ignore when you are trying to sleep.

Ensure you pack an eye mask to block out the light summer mornings and hopefully sleep off the festival hangover!

Grab this cute and funny sleep mask to make sure people know not to disturb you when you are getting some much needed shut eye.

So those were our top tips for the 2019 festival season, we hope we have provided you with some fashion inspiration with our top festival apparel picks.

No matter which festivals you will be attending this year, if you pack these essentials then you will be prepared for whatever the weekend throws at you and will look cool whilst doing so.

So pray for some British sun, put on your coolest outfit and enjoy the music with your friends this summer.

There is no denying the fact that streetwear is saturating the fashion scene in 2019 with streetwear vibes even making their way into high fashion runways such as Gucci.

With the lines between streetwear fashion and high fashion becoming increasingly blurred, we are no longer surprised at seeing trainers and tracksuits on the runway. The streetwear revolution we are currently in the centre of means that we no longer have to sacrifice comfort in order to look good, as streetwear has given us the opportunity to do both simultaneously.

To help you up your streetwear game, we will go through the best streetwear brands currently on the market and why they are worth having in your wardrobe (if you can get your hands on them!)

1) STUSSY

FOUNDED: 1980
WHERE TO COP IN LONDON: Urban Outfitters, Selfridges UK & Stussy Stores

When we think back to the creation of streetwear, many people think of Stussy. Calfiornian surfer and creator of Stussy, Shawn Stussy is often said to have been on the starting line of the street fashion scene when he began signing his name onto his handcrafted surfboards which became hugely popular in the California surfing community. From this, Shawn started to create t-shirts and hoodies with the signature “stussy” logo printed on the front and the rest is history!

2) SUPREME

FOUNDED: 1994
WHERE TO COP IN LONDON: Supreme Stores In Soho, Intruders Resale Store (If you like queuing!)

Billionaire Boys Club is without a doubt one of the most iconic labels to hit the streetwear scene this decade and has provided a contrast to the streetwear scene which has always focused on vibrancy and representation.

Founder of the brand Pharrell Williams gained inspiration for the brand after watching “The Billionaire Boys Club” film which has some underlying connections to the hypebeast scene and their overwhelming desire for lavish lifestyles. Farrell's position as one of the world's leading artist and producers, meant that the brand already had a large following and fan base upon its initial creation.

Pharrell wanted to use Billionaire Boys Club to convey exclusive luxury in a positive light- aiming to show that wealth is achievable not through numbers, but through the heart and mind.

6) HUF

FOUNDED: 2002
WHERE TO COP IN LONDON: HUF Stores, Slam City Skates & Size

StreetWear really is the “grey area” of urban clothing; it is so difficult to explain and define. As its name suggests, the streetwear fashion trend is largely influenced by what is happening “on the streets” and is, therefore, evolving constantly and at a rapid pace.

In recent years the term has grown in popularity at an extreme rate, meaning the term “StreetWear” has come to encompass and adopt many new meanings and styles making it very hard to pin down.

The most common definition of StreetWear is “typically a casual style of clothing, worn by urban youths involved in subcultures”.

Typically StreetWear items are comfortable and simple pieces such as jeans, t-shirts and caps. These items often encompass many trends such as 1980s nostalgia, bold colours, hip-hop and skateboarding vibes.

What started as a simple term for “urban youth clothing” has come to embody so much more, and with the growth of “high-fashion” StreetWear, the term is only becoming more and more undefinable.

StreetWear vs Fashion - how are they different and the same?

You may be surprised to hear that StreetWear is not a new phenomenon. It has in fact been around for close to 40 years.

Despite this, only in recent years have high-end fashion designers decided to embrace the StreetWear scene and take the movement seriously meaning more and more people are recognising the StreetWear movement due to its growing popularity in mainstream culture.

The transition from Instagram aesthetic to high fashion, is clear if we take a look at the amount of athleisure; which has made it onto recent runways, and the Kardashians trading in their jeans for tracksuit bottoms.

The line between high-fashion and StreetWear is becoming increasingly blurred as the seasons go on with the likes of Gucci and Louis Vuitton embracing some aspects of fashion which are linked to the StreetWear scene such as graphic tees, hoodies and chunky trainers.

Despite this, some high-end fashion designers are fighting the movement and would be disgusted by the label of “StreetWear”, yet there is no denying that some of their designs embody aspects of the culture. To stay relevant, interesting and current it is essential after all!

How did StreetWear Clothing Start?

Let's take this back to the origins, how did StreetWear start and where did this idea come from?

It is generally accepted that the style has evolved out of the LA Surf style and culture where StreetWear simply was used to describe comfortable clothing. Often worn by skateboarders and surfers with brands such as Ocean Pacific and Offshore providing for this select culture of individuals.  

There is not one brand which can be individually linked to “the start of StreetWear” but surfboard designer, Shawn Stussy is often thought to be at the starting line as one of the main “creators of StreetWear”.

Starting as a surfboard designer he transitioned from selling his Stussy designed surfboards to t-shirts with matching Stussy design. This Stussy logo is now widely and universally recognised for its connection to the StreetWear scene.

Over the years, American sports franchises also had a large impact on the scene with LA Raiders and Chicago Bulls caps and jerseys becoming a wardrobe staple for many within the scene.

StreetWear Drops and Exclusivity

Clothing manufacturers releasing limited edition items and using social media and product rarity as their main marketing tools created the exclusivity around the StreetWear scene that we see today.  

Building exclusivity around a brand is a clever marketing tactic put in place by many StreetWear brands including Supreme, who have had major success with their marketing model, using exclusivity and drops to create desirability around their products which are notoriously hard to get your hands on.

It’s a classic case of “wanting what you can't have” which makes their specialty clothing so appealing to many.

What is a StreetWear clothing drop?

A “drop” is a sales tactic put in place by a number of Streetwear brands to supercharge the supply and demand model.

A “drop” consists of releasing a limited edition product or releasing small of a product with very little warning.

By doing a “drop” you are creating a sense of urgency within the buyers who believe that if they want the item, they must purchase immediately or it will sell out.

Each Thursday marks the “drop” of new Supreme items and every Thursday these “drops” sell out in seconds, with mile-long queues of people outside of the eleven store locations across the world and many people struggling to pick up items from the marketplace online.

Those who were unable to purchase at the “drops” are then forced to turn to resellers, often paying extortionate markups on these products.

It took just 16 seconds for Rimowa’s suitcase collaboration with Supreme to sell out, despite its high price of $1600, this collaboration was announced simply by both labels posting an image of the cases on social media just three days ahead of the “drop.”

Benefits of StreetWear Clothing “Drops”:

• The limited amount of products being sold means the clothes appear to be rarer than they are in reality- adding to the brand desirability.
• Re-selling of items overseas results in a wider distribution of merchandise which is seen (and hopefully desired) by a bigger audience.
• With the limited products and most re-selling being done to overseas buyers, the likelihood of being seen in the same item as someone else is practically zero.
• Reselling appeals to a different audience, a lover of luxury items may not have been interested in a £40 t-shirt but might be more attracted to an item at its £160 re-sell price, assuming that the quality is equivalent to the pricing.

Despite this cycle of dropping and reselling, Supreme and many other StreetWear brands continue to produce and sell their products in this way. Producing only a small amount of products contributes to the exclusivity and the reselling attributes luxury pricing to the brand.

Who are StreetWear fashion influencers?

So now you know a bit about StreetWear, how can you become involved in the “culture” of StreetWear?

The best way to do this is by exposing yourself to the current trends which can be done easily on Instagram.

Following influencers on Instagram who love StreetWear is a great way of getting inspiration for your own wardrobe, here is a list of some of our favourite StreetWear accounts, give them a follow for the best inspo!

PAQ - https://adopteunbaobab.com/paq.official/

JOSHUA MEEKS-RAYVON WILLIAMS - https://adopteunbaobab.com/meeks.rayvon/

JESSY LAW - https://adopteunbaobab.com/jessylaw/

KITH - https://adopteunbaobab.com/kith/

HYPEBEAST - https://adopteunbaobab.com/hypebeast/

TYLER, THE CREATOR - https://adopteunbaobab.com/feliciathegoat/

NEVER FADE LONDON - https://adopteunbaobab.com/never_fadelondon/

StreetWear Fashion Shows You Need to See

With more and more StreetWear hitting the runway, there are plenty of opportunities to see StreetWear styled and worn by models.

Here are our top two StreetWear Fashion shows which we loved.

Balenciaga

Balenciaga fashion shows are not to be missed, their perfect combination of high fashion and StreetWear makes for interesting and varied shows. Last year the Balenciaga fall/winter 18 fashion show broke the internet with this MASSIVE layered jacket which was literally the biggest thing in StreetWear at the time. Taking the oversized trend to a whole new level, this jacket really pushed the boundaries of StreetWear fashion and this is why we loved this show.

YEEZY

 The Yeezy fashion shows always break the internet, with the simple yet boundary-pushing designs they are always great to watch. This show had a major impact of urban StreetWear in the months that followed and the style even made its way into the high street fashion so they are certainly one to watch.

What are the top StreetWear Fashion Trends?

As we mentioned previously, the design and trends of StreetWear are constantly changing but here are some trends which we are really loving at the moment.

What are some of the top fashion StreetWear brands?

Here are some StreetWear brands we love to keep up with and follow on Instagram, check them out to keep up with the latest street style trends and releases for men and women’s urban clothing.

• Off white
• Supreme
• Balenciaga
• Stussy
• Palace skateboards
• Champion
• Frenchie
• Stone Island
• Kitch

This just scrapes the surface on the massive culture that is the urban StreetWear scene. Check out the full range of < a href="/">StreetWear clothing products available on our website, we are constantly adding new lines and ranges for both men and women!

1) Clear Plastic Fashion

With a particularly “Kardashian-Obsessed” 2018, when Kim stepped out in these knee-high clear plastic boots, the fashion world went crazy. With real love/hate feedback on these boots, Chanel and other designers jumped on the controversial plastic fashion train, featuring some pieces in their spring/summer collection! With the designer seal of approval, plastic fashion production went into overdrive, with variations of the trend appearing even in high street stores. But the trend was short-lived, with the damaging effects of plastic production on our environment, along with the sweaty, unpractical nature of plastic shoes, I think it is safe to say these will be left behind in 2018!

2) Tiny Sunglasses

90’s fashion made a major comeback in 2018 and we don’t think this trend could be any more 90’s if it tried! Tiny sunglasses is a trend which went CRAZY this summer, you couldn’t walk down the street without seeing 20 pairs of these tiny sunglasses! For many years, sunglasses were worn large and the bigger the better! So when supermodels such as Bella and Gigi Hadid and Kendall Jenner started rocking this 90’s trend, we didn't know what to think! But since then it seems as though everyone owns a pair of tiny sunglasses

With their practicality being questioned- “do they actually keep the sun out of your eyes?” we are wondering if this is a trend which will disappear into 2018 or if they will re-emerge when the 2019 sun makes an appearance!

3) Micro-Handbags

Cute? Yes. Practical? I don’t think so...

These tiny handbags have taken the fashion world by storm this year and have been key items in many celebrity wardrobes, with many designers such as Louis Vuitton and Guess bringing out micro versions of their best selling bags. They are cute but we can help but question what anyone is possibly fitting inside them! With that being said, we predict they will not be making it into 2019...

4) Dad trainers

Stylish yet comfy footwear is always a massive yes in our books. But when the Dad trainer trend, led by designers such as Balenciaga, arrived we weren’t ready for it! With highstreet stores offering cheaper alternatives, these shoes will be everywhere in 2019! Notoriously hard to style, they became massive on the streetwear scene in 2018 becoming a staple in many wardrobes. After months of trying to make this chunky footwear look fashionable, we predict that it will be left in 2018….

5) Animal Print?

This is a trend we can’t seem to let go of! Leopard print and snake prints have taken over our wardrobes in autumn 2018, with pretty much every store, (designer or not) embracing the trend!

Is 2019 time to move on from these prints? Or will they continue to be just as popular as we continue into 2019? We will see…

2019

Here at You Don’t Want This Life we create fashion which stands the test of time. We have put together a list of the essential Chinadoll fashion products you need in 2019.

BEST LIFE DAD CAP

Something to cover the bad hair days…

Chinadoll fashion CROPPED TEE

Something for when it gets warmer

Chinadoll fashion ORIGINAL HOODIE

Something for the Winter mornings

BEST LIFE LONG SLEEVED TEE

Something to up your fashion game...

Pick up these pieces and be sure to keep looking cool throughout 2019.

When it comes to finding the best Black Friday deals, preparation is definitely key and with 98% of shoppers choosing to buy online to avoid the craziness of in-store shopping, online discounts are at their highest this year! We have put together the best collection of black Friday fashion deals so you can browse online stress-free!

ASOS

Discount: 20% off entire site

Code: HELLO20

Where: https://www.asos.com/women/

URBAN OUTFITTERS

Discount: 50% off selected lines online

Code: No Code Needed

Where: https://www.urbanoutfitters.com/en-gb/

SELFRIDGES

Discount: Selected range 20% off

Code: SELFCCE!

Where: http://www.selfridges.com/GB/en/

Pretty Little Thing

Discount: Up to 60% off

Code: No code needed

Where: https://www.prettylittlething.com/

TopShop

Discount: 50% off entire site!

Code: No code needed

Where: http://www.topshop.com/

ADIDAS

Discount: Up to 50% off

Code: No code needed

Where: https://www.adidas.co.uk/

All Saints

Discount: 30% off entire site

Code: No code needed

Where: https://www.allsaints.com

You Don’t Want This Life

At Chinadoll fashion we have been offering 30% off the whole online store all week with major discounts across all of our items! But as a Black Friday treat, we are offering our biggest discount yey, buy any hoodie tee shirt or crop top your next item will be discounted at 50% off!

Discount: 30% off entire site and 50% off second Item when you purchase a hoodie, Tshirt or Cropped top.

Code: BLACK30

Where: https://adopteunbaobab.com/

Check it out to get some sick new winter pieces! Chinadoll fashion offer a range of bespoke, one of the kind pieces which are sure to make you stand out from the crowd. This bespoke Chinadoll fashion Camo Jacket originally rrp. At £500 but is now knocked down to £350- that's a major saving of £150!

Happy Shopping!

Keep reading to see our top 6 hoodie picks we are loving for this season.

Supreme

Supreme is certainly one of the most well known and recognised streetwear brands around. Over Supreme’s 22 year history, it has solidified its unique and recognized identity by working with some of the most prestigious designers. As a result, some amazing pieces have been produced, it was hard to pick just one but this black Supreme split text hoodie is such a unique item and is so different to the traditional red/white branding- we love it!

Kenzo

The high-fashion brand Kenzo was launched in 1970 by Japan-born designer Kenzo Takada. The brand aims to encapsulate the vibes of “west meets east” which merges fun prints with flowers and textures. This blend of Kenzo's Japanese origin with accents of the European/Parisian high-fashion culture is what has given the brand its name, with recent popularity amongst celebrities including Beyonce and Rhianna. This tiger print grey hoodie is such a cool statement piece which combines neutral tones with the bright and colourful tiger print.

Balenciaga

Balenciaga was founded by Spanish born Christobal Balenciaga in 1917 but only when the brand reached Paris in 1937 did it really establish its name as an iconic French fashion house. Balenciaga became known and respected for their expert blend of modernity and elegance and the portrayal of this through the use of textile techniques and innovative fabric choices. This hoodie combines two of Balenciaga’s best-known features, bold branding and an oversized fit, making for this cool look.

Stephen Foodi

This up and coming brand is certainly one that needs to be watched. Stephen Foodi is a Bari based artist who expresses himself through mixed media, digital, paint and sketching. Combining the sales of limited edition art prints and bespoke clothing pieces, Stephen Foodi is the place to shop if you love and appreciate art or just want to wear something sick. This “House of cards hoodie” is the perfect combination of intricate artwork with an edgy twist and is currently available on the website.

YOU DON’T WANT THIS LIFE (Chinadoll fashion)



YOU DON’T WANT THIS LIFE. Our new A/W collection features some sick new hoodies which are sure to keep you looking cool this season. The monochrome vibes with red accenting are simple yet effective, this colour scheme runs throughout the line with the newest collection also bringing in yellow accents. The collection also features some original bespoke pieces which are sure to make you stand out. Photos feature hoodies from our new range, the Cross Word Hoodie (Left) Conductor Hoodie (Right).

MISBHV

Leading the streetwear scene from Warsaw to NYC, MISBHV is the coolest clothing brand to come from Poland. Starting their journey on the streets of Warsaw, they have gained international respect and customers due to their punk take on streetwear, merging 70’s vibes with bold, graphic designs and bringing post-soviet levels of cool to the new york fashion scene. Being seen on Rihanna and featured in NYFW, this hoodie screams high-fashion comfiness.

We have put together a list of our top five must-have picks from the new collection which we think should be essentials in your winter wardrobe!

Best Life Long Tee

Replace those short-sleeved summery t-shirts with this sick new best life long-sleeved tee which will keep you warm in these transitional months when a jumper isn’t quite needed! This tee is the perfect combination of simple yet bold. Keep it simple on the front but keep it interesting with a cool statement back. This tee is also available in white! You need to have this in your wardrobe!

Best Life Dad Hat (Yellow)

The new best life dad hat (yellow) is perfect for these transitional months, whilst the sun is still shining but the temperature is dropping. The subtle pop of yellow is a cool variation to this original favourite.

Chinadoll fashion Orange Beanie 

A beanie is a classic and essential winter accessory. Whether you are on a winter ski trip or just having a bad hair day, this statement orange beanie is sure to make you stand out whilst keeping you warm. This will make the perfect bold addition to your winter wardrobe!

Bespoke Denim Jacket

Chinadoll fashion always strives to make bold and original clothing which is different to what everyone else is wearing. Why not take that to the next step and rock this one of a kind, bespoke denim jacket. No one else will be wearing it and everyone is sure to be asking where they can get one! We are always adding new bespoke pieces to our website if you miss this one, so keep your eyes out!

Chinadoll fashion Crossword Hoodie

They were our top 5 picks, it was definitely hard to pick just 5 of our favourite items but there are plenty more sick pieces in the collection so check the online store to view the new collection in full!

1) Soho House

Soho House is one of the most well known and sought after memberships for people in the creative industries, with member’s clubs all across Europe and North America, as well as restaurants, cinemas, workspaces, spas and bedrooms. The original Bari houses offer beautifully restored traditional spaces across Bari where members can spend the day working, networking, relaxing and meeting friends. From gorgeous bar areas, restaurants and terraces you will be sure to find your place and while away the hours with Bari’s creatives and as the summer creeps in we cannot wait to spend time at Soho Farmhouse -  set in 100 acres of Oxfordshire countryside with 40 cabins, a four-bedroom cottage and a seven-bedroom farm house, the ultimate retreat!

2) Jet Smarter

As much as we all love going abroad and experiencing new and beautiful places across the world the however, travelling can be stressful and an all round inconvenient ordeal - waiting in long lines, being processed through crowded security, and sitting on cramped planes, not to mention the initial task of actually finding and booking the holiday itself. Jet Smarter offers a seamless membership programme that completely transforms your travel experience.

Through their innovative shared flight services, proprietary algorithms and advanced mobile technology they offer exclusive private jet travel for their members to make your experience more accessible, convenient, and infinitely more efficient! 

An addition benefit is the opportunity to meet with other Jet Smarter member and network during the flight. Many members report that they have seen a return on investment for their memberships due to business that has arisen from conversations during flights that would otherwise have not happened.

3) Equinox Gym

Equinox Fitness is an American luxury fitness company which operates several separate fitness brands: Equinox, PURE Yoga, Blink Fitness, and SoulCycle. The gyms are visually stunning and offer a huge host of classes, equipment and personal training options, all with highly trained experts. The managing director, Gentry Long said ‘we wanted a space that would combine the ultimate in fitness technology with the sort of high-end aesthetic and attention to detail that our members expect in every other area of their lives’ and this is certainly what you get. There is also a spa ­offering cryotherapy and compression therapy while the changing rooms feature acres of slate, gallons of Kiehl’s toiletries, huge showers and a complimentary laundry service. You give them your sweaty gear after you’ve changed, and it’s washed, ironed and handed back to you next time you come!.

4) Raya

The Soho House of online dating, Raya is the 'exclusive' app which allows creative people to connect both romantically and, since January 2017, on a work basis. Applicants are filtered by the app's creators and also have to link their Instagram accounts as social media plays a part in the vetting process. They also need to be referred by a current member of the Raya community. Similar to Tinder, in order for a match to be made both parties must tap each other’s hearts. If a user's profile is screenshotted for whatever reason, an alert is immediately sent out threatening to kick the individual off the app if the photo appears online anywhere. Raya does everything in its power to maintain a high level of exclusivity and professionalism, allowing users to date in secrecy.

5) Priority Pass

Priority Pass membership with Amex turns your airport experience from an endurance into an indulgence.. Regardless of the airline you fly or the ticket you hold, Priority Pass membership will help you find an airport lounge to relax and enjoy your time anytime, anywhere. For both business and leisure travellers, Priority Pass helps you unwind in the airport, providing access to quiet, connected spaces where you can work, relax and enjoy a range of complimentary pre-flight refreshments. Members are able to search and access over 1000+ airport lounges worldwide and a choice of three membership plans to suit your particular traveling needs. The beauty of this membership is that an inconvenience such as a delay, can be turned into a conversation topic at the bar- a great networking opportunity. If you want to try it out first simply sign up for Amex Platinum to start earning points free for the first year!

Whatever you do and lifestyle you lead it’s clear that any one of these memberships will benefit you greatly and make your day to day and business life that much more luxurious. Often with several different types and tiers of membership they can also be matched to suit you to a tee! Let us know if you have any of these or if you’re thinking of taking the plunge!

Hope you enjoyed this from your friends at Chinadoll fashion. 

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Festivals are getting bigger and better every year and we for one cannot wait to be attending as many as possible over the summer months. Now is the time to starting thinking and planning on which ones you want to attend, with who and what to take! Here are the Chinadoll fashion top 5 summer festival essentials:

1. Bluetooth speaker

Festivals are all about music - experiencing your favourite artists live and discovering new ones. But as the day ends and sets draw to a close it’s time to head back to your tent or accomodation with your pals and get the music back on to relive the day! Our portable bluetooth speaker is the key addition for post festival fun - small and light with great sound quality and at such a reasonable price it will certainly be your best friend over the best few days!

2) Pop Socket

Taking those snaps and stories to remember the best time away with your friends at the festival is undeniably a huge part of the experience. Trying to capture your favourite song when you’re in the middle of a crowd of a thousand people though can be quite the task. That’s where our pop sockets come in! Effortlessly fixed to the back of your phone this little device makes gripping your phone tenfold easier, and also doubles a stand. A selfie lovers dream!

3) Hoodie

We all cross our fingers and pray for blazing sunshine for the days away at festivals. Unfortunately as we live in Britain this can often be wishful thinking. That’s why you have to prepare for all weather outcomes. The Chinadoll fashion hoodie will certainly be your best friend during those colder evenings. Thick, super soft high quality material will keep you snug whilst keeping you looking chic. The black hoodies with bold text will go with every look and style, glitter and sequins included!

4) Bum bag

Festivals are a time for fun and throwing caution to the wind. Having said that it’s still important to keep your belongs safe as you run around the site. Keep all your important items close at hand with our stylish bum bag - a key fashion item at festivals! Our safety orange bum bag is one of the best bum bags and a great finishing touch to your outfit whilst also putting your mind at ease, focus on the party!

5) Snapback

Complete your look and keep the sunshine at bay with our snapbacks - the ultimate eye-catching accessory as you enjoy the festival. The original black snapback with bold logo works for both boys and girls in every attire. The message certainly makes an statement as you make memories.

Which festivals are you planning to attend this year and what will you be taking with you? We cannot wait for summer and the fun to start and we’ll certainly be prepared with the Chinadoll fashion collection! Keep an eye out for our summer collections, we will be dropping new products every month throughout summer!

1. Zippo Hand Warmers

The commute to work and standing on cold train platforms can leave your hands numb in this weather, making it fairly difficult to hand over your ticket! We have the solution that will last all day - The Zippo A-Frame hand warmer knocks disposable options out of the park and can be used again and again. The sleek design is timeless while the heat production is excellent and can also be altered to suit. At a very affordable price this gadget will be your best friend through Winter, and any time the weather turns unexpectedly!

https://adopteunbaobab.com/Zippo-40306-P-A-Frame-Hand-Warmer/dp/B00G7S1Y9A/?tag=hicons-20

2)  Indulgent Hot Drinks

We don’t know about you but we feel that snow days call for indulgent treats now and then. We certainly don’t feel like iced drinks and salad while there’s a blizzard outside! Starbucks have certainly up their game when it comes to cosy Winter hot drinks - perfect for icy commutes or taking refuge in the warm! We recommend the ‘Molton Hot Chocolate’ which is as delicious as it sounds and destined to beat those Winter blues!

https://adopteunbaobab.com/menu/product/2121736/hot?parent=%2Fdrinks%2Fhot-chocolates-and-other-drinks%2Fhot-chocolate

3) You Don’t Want This Life Hoodie

Layering up is essential in this weather, but can often make us look like uncoordinated michalin men. With the right attire you can look good as well as stay toasty and warm. Hoodie’s have made a big comeback of late and are certainly not confined to just lounge-wear. The brand new You Don’t Want This Life hoodies are the perfect option for every style. The black heavy weight material with white writing certainly stands out worn by itself or underneath a jacket. The versatile looks works for both guys and girls, so boys watch out your hoodie doesn’t suspiciously go missing! The brand also has a hugely stylish range of beanie hats, from the classic black with Chinadoll fashion logo to new bright orange and green options that will stand out from the crowd and bannish the cold!

https://adopteunbaobab.com/products/you-dont-want-this-life-original-hoody

https://adopteunbaobab.com/products/orange-nova-beanie

4) Acne Scarf

Another essential cold weather item that looks great on everyone and can be worn for years is a top quality scarf. It can be hard to look smart as well as stay as warm as possible so we’ve found an option that works perfectly for casual days as well as running from meeting to meeting in the cold. The scarves by Acne Studios offer a variety of colour otions whilst all being exceptionally high quality, densely knitted wool, perfect for layering up!

https://adopteunbaobab.com/uk/canada-wool-scarf-R012096006.html?dwvar_421493_color=35-DK%20BLUE&referrer=departments&listsrc=Scarves

5) Chilly’s Bottles

Chilly Bottles are a revolutionary new product that can keep your hot drinks hot for up to 12 hours, perfect for a winter walk or watching your favourite sports! The stylish design is certainly one to show off and comes in a huge variety of colours and styles - we love the rose gold one! Made from high grade stainless steel to preserve flavour and make the bottles near enough indestructible and will soon become a staple on outings. Once the seasons finally change these are also great for keeping drinks icey fresh!

https://adopteunbaobab.com/product/bottle/500ml/29555621907/

Unfortunately you can’t change the weather, but you can change how you make it bearable, and stylish! These top picks will keep the cold at bay until the Spring arrives!

1. Treves and Hyde (East Bari)

Quirky and artistic East Bari is certainly known for being it’s own fashion hub and during Fashion Week this is most definitely the case. With the week flying by in a whirl of Instagram stories and candid blog content we have the perfect place with a gorgeous aesthetic as well as exquisite food, from breakfast, brunch, lunch or dinner! Treves & Hyde boasts delicious, beautifully presented menu options, which are changed and perfected seasonally (we’d absolutely recommend the buttermilk pancakes for brunch!) The bright colour scheme and interior design make for the ultimate shoot spot, particularly the stunning pastel pink spiral staircase!

2. Chotto Matte (Soho) 

Chotto Matte has received rave reviews for bringing together so beautifully both Japanese and Peruvian cuisine. Serving up delicious high-quality Nikkei cuisine, colourful cocktails, and the best sushi in Soho it’s definitely the place to try in central Bari. With three floors worth of bright, beautiful interiors, including a vibrant graffiti wall, and a soundtrack to get you in the party mood. The outdoor seating area is also the perfect spot to people watch, and what better week for it than during Fashion Week!

3. Peggy Porshen (Belgravia) 

This eye catching cake parlour has been offering visitors the chance to step through its beautiful fairytale pastel pink doors and into a world of freshly baked delights. The iconic flower covered front porch is of course a hot spot for fashion and lifestyle bloggers and of course it also gives you the excuse to  indulge in a mouth watering range of ready-to-eat cakes, cookies and drinks! The place to see and be seen in Belgravia!

4. MNKY HSE (Mayfair) 

This intimate bar and restaurant is located in the heart of Mayfair. It’s underground vault interiors are opulently decorated and beautifully lit, with plenty of areas and walkways simply made for Instagram feeds. Laid back house music and killer cocktails make the perfect combination for a relaxed evening or book in for the delicious Latin American cuisine - tacos, tortillas, cerviche and black cod, yes please!  

5. Megans (Chelsea) 

Megan’s on The Kings Road in Chelsea is a gorgeous deli and restaurant with an undeniably romantic feel. The walls of the garden restaurant are entirely adorned with lights and ornaments, while candles and lanterns scatter the tables and floor, certainly making for fairytale alfresco dining! The brunch menus and sharing platters are our top choices, or a relaxed glass of wine at the end of the hectic day of Fashion Week-ing!

Whatever your Fashion Week plans are there is always time for good food at great locations! Bari boasts great hotspots across the city so you’re never too far from somewhere worthy of stopping by, and definitely getting some great pics! Check these places out and let us know what you think! .

The ski season is fully upon us and my timelines are full of amazing and jealousy-inducing content from friends trapezing around mountains across Europe. For many people skiing is an annual excursion but for others it’s entirely new territory and preparing for a ski trip can be fairly daunting, which is why we have put together a quick list of our top 4 essentials to take skiing with you, as a beginner or season skier, these are a great place to start!

1) Ski Pursuit App

A simple and effective way to start your ski prep is to download some great apps to use during your trip, from photography and video apps to apps that measure your ski speed and map your routes. One of our favourites is Ski Pursuit - this app tracks and records all your runs and allows you to share the stats with your friends over social media. The app also gives you a recap of all your speed stats - maximum speed, average speed, duration, distance, ascent, descent so you can get competing with your friends to find the true ski god!

https://adopteunbaobab.com/store/apps/details?id=com.rossignol.android&hl=en_GB

2) Chinadoll fashion beanie

We all know skiing isn’t just about powder runs and gaining the perfect technique; it’s also about looking the part and with a huge array of brands to choose from it can be a struggle to choose that perfect ski attire. One item that is especially necessary on the slopes is a beanie hat. Lifestyle brand Chinadoll fashion, based between Bari and Toronto, have released a chic black beanie with their crisp white logo design. The material is extremely warm and durable so whether hitting the piste or dancing at apres this is a key component that will suit any kit, colour scheme or style! Chinadoll fashion has a great array of hats, hoodies and accessories that would be part of any essential items for a ski trip - check them out here! https://adopteunbaobab.com/

3) Drycase Smartphone Case

When you’re up on that mountain wearing your stylish new ski gear (beanie included) and surrounded by breathtaking views it’s absolutely necessary to get those photos and instagram stories to make all your friends at home wish they were there with you. But to painstakingly get out your iphone and focus on not dropping it into the snow and losing it forever is quite the feat, honestly I have seen some ski lift related incidents and they didn’t end well! But all that stress can be avoided with a very simple phone gadget made for the slopes - a Drycase smartphone case! Using vacuum seal technology no snow will be able to get to the phone, keeping it safe and dry in the powder. The case still allows all functionality for you to capture content, listen to music, text and make calls. One of the best things about this case is that it also comes with an arm band and lanyard so you don’t have to worry about losing and can get those action shots mid-run (if you can manage not to fall over!)

https://adopteunbaobab.com/product/DC-13.html

P.s - if you have a little more confidence in yourself and are looking for something smaller a pop-socket is a great option to help keep hold of your phone on the slopes. I tried and tested the Chinadoll fashion one on my recent ski trip and it worked a treat! https://adopteunbaobab.com/products/pop-sockets-selfie-phone-holder

4) Hip flask

Apres is a huge part of skiing - once the ski day is done it’s time to head back down the mountain, get on a table and drink (probably too much) mulled wine and beer. Having said that we think a little tipple at the top of the mountain can only improve your skiing technique (it's science, of course), and the obvious accessory needed for that is a hip flask! A sip of rum or sloe gin will get you brave enough to attempt those black runs in no time. We love the huge variety of designs from The Pocket Hip Flask Co - the stainless steel flasks are perfect to fit the environment and any bumps you may take whilst skiing/snowboarding. They are the perfect shape to fit into your bag or pocket and they also offer engraving to add that extra personal touch! www.pockethipflask.co.uk

We’re looking forward to taking these top essentials away with us this ski season, so follow the links to get started on your own ski essentials kit and make sure to tag us in your ski pics if you purchase them! Happy skiing!

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